Archive for October 2009
3 Important Questions to Ask When Creating Your Personal Brand
October 26, 2009 | 
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Creating a compelling personal brand is a vital component to building a successful business. In a time when more and more people are starting their own businesses as a result of a job loss, it is important that you do something to stand out from the crowd. Developing your personal brand will give you the edge you need to cut through the noise and grab the attention of your customer.
Unlike a business brand, which is the story of your company, your personal brand is the story of you. It is the image that pops up in people’s minds when they hear your name. Whether you realize it or not, you already have a personal brand. Ask any of your friends, family or business associates what they think of you and they will tell you exactly what your personal brand stands for. Read the rest of this entry »
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5 Steps to Producing an Awesome Video Tutorial
Video marketing has quickly become a fun and effective way to promote your business. With so many people turning to the internet to learn a skill, producing a video tutorial is a great way to demonstrate your expertise as well as generate an influx of prospects hungry for what you have to sell.
A video tutorial is a video that teaches people how to complete a task. The best way to show people that you are an expert is to teach another person how to do what you do. For example, if you are a social media marketer, you could produce a video tutorial showing people how to use a popular social networking website. Read the rest of this entry »
Why Video Marketing is an Effective Way to Reach Your Customers
Are you looking for a way to generate business and get your name on customer’s lips? One often overlooked but effective way of creating buzz about your company is through the use of video marketing.
Video has been used to promote products and services, share ideas and disseminate information since the television became commercially available in 1946. The internet has simply moved the viewing screen from the television set to the computer monitor. Smart marketers have built successful businesses just by creating and uploading useful videos to popular sites, like YouTube and Metacafe, for users to view and share. Read the rest of this entry »
Five Steps to Developing a Ton of Twitter Followers
These days, the question on everyone’s lips seems to be, “How do I get more Twitter followers?” And why not? There are many advantages to having a lot of people following you on Twitter. Besides the ego boost, your Twitter followers can help spread your message to the rest of the internet as well as serve as an avenue of support for when you need help or information.
Use these five tips to help you build a network of Twitter followers who will contribute to your success. Read the rest of this entry »
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