Now is the Time to Start Building Your Email Marketing List
Of all the tools in your internet marketing toolbox, blogs are the most versatile. They can be used in a number of ways to help you make money in your business including community building, search engine marketing, and social media marketing. In fact, I would say that your blog should be “Home Base” and all of your other marketing campaigns should funnel to it.
Among other things, your blog can help you fill your email marketing list with the names of prospects hungry for your products or services.
The Email Marketing List is Where the Money is At
People who sign up for an email marketing list are basically raising their hand as potential customers who are interested in what you are selling. They are aware that you exist and they like what you have to say so much that they basically open the door for you to contact them on a regular basis.
This direct contact provides an opportunity for you to send them marketing materials designed to get them to make a purchase from you or through your affiliate link. If you haven’t started building your email list then I highly recommend you get on top of it as soon as you finish reading this article.
4 Simple Methods of Email Marketing List Building
* Place a call to action to sign up for list at the end of your articles – When people make it to the end of your article they are often looking for the next step. You risk losing the prospect and the sale if you fail to take control and direct them as to what you want them to do next. Place a note at the end of your articles to sign up for your email marketing list. To make things even easier, you can place the actual sign up form at the end of the article.
* Put a sign up form in an obvious place – Most people put the form in the sidebar. With so many things crying out for your prospects attention, it is probably a good idea to draw attention to it in multiple ways. This includes putting a banner ad in the header and/or footer directing the reader to the sign up form for the email marketing list as well as placing the actual sign up form at the end of your articles.
* Offer something for free in exchange for signing up for the email marketing list – Very few people will just give you their email address. You have to bribe them for it. Give away a useful tool such as an EBook packed with useful tips or access to exclusive training in exchange for their contact information.
* Use MailChimp or Feedburner Email signup for sending blog posts – Encourage people to sign up for email notification of new blog posts. Both MailChimp and Feedburner offer this feature which allows you to build a list of people subscribed to your blog.
Bonus tip: Use peel down or pop up – While annoying, using a peel down or pop up to direct your reader’s attention to your email marketing list is effective. However, do your best to maintain the user-friendliness of your blog. Otherwise people will be scared away.
Now just because your prospects are signed up to your email marketing list doesn’t mean you can start spamming them. Like anything else, you must build a relationship of trust with your prospects by providing high quality information they find useful. The quickest way to get people to unsubscribe to your email marketing list is to spam them with useless junk.
Need more internet marketing tips for building an email marketing list? Then contact me for a free consultation. I will show you some effective internet marketing tools you can use to build a profitable business. Are you on Twitter or Facebook? Then learn how to build an impressive following by downloading my social media marketing checklist for free using the sign up form in the sidebar. For more tips on building an email marketing list sign up for my RSS feed.