Your Biggest Challenge will Be Attracting Prospects to Your Sales Funnel
In a previous article, Make More Money by Creating an Effective Sales Funnel for Your Business, I wrote about how developing a sales funnel can make it easier to capture sales. The purpose of the article was to make you think about whether or not your sales process is optimized for making you money. After all, I’m pretty sure you didn’t go into business for yourself just for the fun of it but to generate a real income.
One of the most important and also most challenging aspects of the sales process is attracting people to your business. In fact, client attraction is the first part of the sales funnel. Without a steady stream of interested prospects, it is doubtful that you will be able to build the profitable business you want. Selling is a numbers game. The more prospects you talk to the higher the probability someone will make it to the end of the sales funnel.
Use a Blog to Feed the Top of Your Sales Funnel with Passionate Prospects
A blog is an effective way to grab the attention of your prospects and lead them through your sales funnel. First, it provides a space where people can get to know you and your company. It is difficult to know who to trust on the internet. Naturally, customers are going to be hesitant about giving their money to a person they’ve never met face to face. A blog will go a long way towards demonstrating that you are a real person who cares about them.
And speaking of demonstrations, a blog will also give potential customers a taste of the value you have to offer them. People love working with experts and a blog is the perfect platform for showing prospects you have the knowledge and experience they are looking for which will encourage them to take the first step in your sales funnel.
Other reasons why starting a blog is a great idea:
* A blog provides a central place for your leads to gather from all of your marketing efforts.
* It is easy to capture leads for your sales funnel from search engines by implementing SEO/SEM techniques which redirect traffic from Google, Yahoo, and Bing to your blog.
* You can then send that traffic to targeted sales pages designed to lead prospect through the sales funnel to the cash register ring.
* If they are not ready to buy, you can still capture their contact information with a mailing list.
Tips for Using the Blog to Get Customers to Go Where You Want in Your Sales Funnel
* Write informative articles packed with keywords designed to draw targeted traffic to your blog and down your sales funnel. Keywords are the words and phrases people in your target market are using to find information on a topic that is important to them. For example, someone looking for information about blogging may type in “how to start a blog” or “blogging tips”. There are a number of keyword research tools on the market that will help you with this including Aaron Wall’s SEO Keyword Tool.
* Direct your readers by ending each article with a call to action to take the next step in your sales funnel. After they finish reading your awesome article, your visitor may be left thinking, “Now what?” Don’t leave them hanging. Point them to the next step in your sales funnel whether that is signing up for your mailing list, buying a product, or contacting you. Without this prompt, your reader may wander off without ever looking at what you have to offer.
* Have individual sales pages for your products on your website that describes what you are selling and why they should hand over their hard earned money to buy it. Make sure you include relevant keywords so you can get traffic from the search engines and into your sales funnel. Additionally, you will be able to refer to these pages in your social media marketing campaign.
* Integrate a mailing list sign up form so you can capture the contact information of your prospects. Put it in a conspicuous place, like the sidebar, where readers can see it. Even better, there are plugins you can use that will allow you to put a mailing list sign up form at the end of every article on your site. Talk about in your face.
* Encourage your readers to subscribe to your RSS so they can get continuous updates. Make sure your social media profiles links are in an obvious place so they can connect with you on social media sites like Facebook and Twitter.
* Make sure you have advertisements for your products in obvious places on your site. This includes putting graphics in your sidebar and even in the articles themselves. Be careful not to clog your site with too many ads that it overpowers your content. Strive for balance.
* Lastly, don’t forget to have a personality. People connect to people, not companies. Be personable. Get involved in the communities of other blogs. The more people see you hanging out in their neck of the internet, the more comfortable they will be with you and the greater the chance they will enter your sales funnel and become a loyal customer.
Are you still not sure how a blog can inspire people to take a trip down your sales funnel? Give me a call. I’ll be happy to spend an hour with you talking about the many ways you can build your brand, get it in front of your prospects, and make more money with a blog. Also, don’t forget to sign up for your free copy of my social media checklist that will take you by the hand and walk you through what you need to do each day to build your fan base and fill your sales funnel.