Avoid Blog Death with these Blogging Tips
Blogging isn’t easy. Despite the fact that many experts who give blogging tips make it seem like blogging is so easy a monkey could do it (I’m guilty of this too), the truth is there are many pitfalls you could stumble into if you are not careful. Any one of these seven deadly blogging sins could end in epic blog failure for you and your business.
Blogging Tips #1: Lusting for Quick Results
By far this is the one of those blogging tips that trips up bloggers the most. They start blogging with a passion but give up when they don’t experience immediate results. Blogging started when the internet was still young. Thus, it was pretty easy to get website traffic and make sales because the novelty of it dazzled people.
Today, there are between 126-152 million blogs online and trillions of web pages which mean it’s going to take a few months of concerted effort before you’ll get a return on your investment. My blogging advice: Be patient.
Blogging Tips #2: Becoming a Glutton for Attention
There is a fine line between getting your name in front of interested buyers and being an attention whore. One is smart marketing which will get you a steady stream of prospects who want to buy. The other will only get you ridiculed and reviled.
When people become a glutton for attention they start to do things that tarnish their reputation such as spamming and creating controversy (case in point: The GoDaddy Elephant). The internet is unforgiving and the damage done to your business can last a long, long time. A good blogging tip to take to heart: Weigh the ethics of any marketing tactic you take and get a second opinion if you need to.
Blogging Tips #3: Letting Your Greed Overcome Your Common Sense
People like to say that money is root of all evil. That’s not true. Money is awesome because it buys things like food and shelter. However, the obsessive pursuit of money to the exclusion of all else can make your blog crumble like the Roman Empire.
Greed can make you do crazy things like join sketchy programs, promote products you know are scams, or use spammy marketing tactics. All of these can destroy your brand’s reputation in a way that you will never recover from. My blogging advice: Keep it in perspective. Don’t sacrifice long term benefits for short term gains.
Blogging Tips #4: Updating Your Blog Slothfully
In order to thrive, your blog needs content. Your blog is like a favorite television show to your readers and they are much more likely to stick around if you “air your episodes” on a regular basis. However, writing and posting articles takes time and it isn’t long before many bloggers slow down their posting or give up blogging altogether.
The most successful blogging tip I’ve ever received was to write articles in batches and then schedule them to be posted on the same days each week. This way, you can focus on your business the other days of the week but still maintain a good posting schedule.
Blogging Tips #5: Showing Your Wrath to Critics
The internet is generally a friendly place. That doesn’t mean, though, you won’t ever be criticized. In fact, the more well known you become the more likely someone will take exception to something you are said and criticize you for it.
One of the worst things you can do as a blogger and business owner is blow up at the critic. Not only will you probably cause a flame war that leaves no one happy, you will damage your reputation in the process. Criticism can be hard to take but you will come off smelling like roses if you respond to it with poise and grace.
Blogging Tips #6: Envying the Progress of Others
I’m going to let you in on a little secret. Whenever I hear about someone’s success in blogging or come across people who are farther ahead than I am, I get a little envious. I try to use it to inspire me to keep going and get better.
Where things start to fall apart is when we start comparing ourselves to others to the detriment of our own progress. We may think we are doing something wrong and may try to copy their approach even if it’s not a good fit for our business. The thing is that every blogger’s situation is different. They may have had advantages that you don’t and vice versa. My blogging advice is to focus on what works best for you and your business.
Blogging Tips #7: Not Taking Pride in Your Work
In Catholicism, pride is considered the worst of the deadly sins because they say it is the sin from which all others come from. However, I happen to think you should have a little bit of pride especially in the work that you do.
People who don’t care about their work put out crappy products that do nothing to help the customers they were created for. When you take pride in your work, you are more likely to develop products and offer a level of customer service that attracts prospects in droves. Take pride in your work and always strive to do your best.
Need more blogging advice? I’m happy to have a chat with you. Contact me for a free consultation where we can discuss the best tips and tools that will help you take your blog and your business to the next level. Download my free social media checklist which you can use to drive hundreds of visitors to your blog from your social networking profiles. For more blogging tips check out my archives.