MLM Lead Generation
Where are all the people?
Come on, admit it. When you signed up for your networking marketing program you probably thought you would be deluged with prospects banging down your door. After all, you recognize how great the program is that you signed up for. It should be just as obvious to everyone else. However, after you burn through friends and family you realize, fairly quickly, that mlm lead generation was not as easy as you first thought.
Don’t feel bad. Some of the best salespeople in the world struggled with generating leads for their businesses. However, they didn’t let that slow them down and neither should you. Here are 4 mlm lead generation ideas you can use to get anxious customers to line up outside your door.
MLM Lead Generation Ideas
Ask Customers for Leads
Customer referrals are some of the best mlm lead generations you will ever get. That’s because these types of referrals come with a built in endorsement from the referrer. People trust recommendations from their friends and family more than anyone else. Therefore, ask your happy customers for referrals of people who they think may be interested in the opportunity. You may find you don’t have as much sales resistance when you speak to prospects referred by customers.
Give Something Away for MLM Lead Generation
I’ve said this many times before. People love free stuff and are generally more than happy to give up an email address, phone number or business card to get it. The caveat is that your giveaway must be worth the “price”. The best way to handle this is to figure out what your target market likes and give it to them. For example, home based business owners may be willing to give you their email address in exchange for access to a tutorial on how to generate more sales.
Join Their Club and Network
Good old fashioned one on one interaction should be a staple mlm lead generation technique in every network marketer’s arsenal. Find out where people in your target market hangs out and join them. For example, if your network marketing business deals in weight management products, then you’ll want to join forums dedicated to weight loss and interact with the people there. To avoid being labeled a spammer, be sure to contribute positively to the community.
Host an Event
Expanding on the one on one mlm lead generation idea, you can host an event that brings people in your target market to you. Your event can be anything as basic as a meet and greet to something more elaborate like an actual free weekend trip to a resort. The major benefit of doing this is that you can incorporate a sales presentation into the event which will help separate the committed from the socialites.
The good news is once you get used to mlm lead generation you will eventually get so good at it that it will become second nature. But don’t forget the second part of the equation. Put your best foot forward and sell your prospect on the deal.
Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using Twitter and other internet business tools for mlm lead generation.