Facebook Pages and Groups
Facebook is unique in that it offers numerous ways to gather together and interact with people in your social network. In this webinar I talk about Facebook pages and groups, how to set them up, and how to use them to market your business effectively.
- At last count, Facebook had 600 million users. If it were a country, it would rank as the third most populated country on the planet and outranked only by China and India.
- Even well known public figures such as President Obama and Queen Elizabeth II (the queen of England) use the social site to reach out to their respective communities.
- Users spend 700 billion minutes per month and each person is connected to approximately 80 other pages, events, and groups on the site.
- Over 2.5 million websites have integrated their site with Facebook. More and more are using Facebook as a forum for comments for their articles.
- About 250 million users access Facebook through their mobile phone and the trend is only increasing.
What Are Facebook Pages
- Facebook pages are like mini websites on Facebook. It is a page about a specific person, organization or even product where fans can get updated information as well as participate in conversation with each other about the topic of the fan page.
- Facebook pages can be created by any one on any topic. Even Facebook has a fan page about their fan pages
- People who Like the page (become a fan) can post commentary about the subject. This is a great way to get people engaged with your business.
Benefits of Facebook Pages
- Facebook pages lend themselves to a variety of promotional opportunities such as offering coupons, running contests, and getting users involved in social concerns.
- When people comment on your Facebook page, their comments show up in their streams and reach the people they are connected to.
- People who like your page are already “warm” to you. They are an audience ready to hear what you have to say unlike a “cold” prospect.
- Facebook pages have a number of applications that can be used to add functionality as well as integrate with other marketing tools such as blogs and mailing lists like MailChimp.
- Onsite analytics shows you how well your marketing with Facebook pages it doing.
- Vanity URLs for branding.
- Shows up in the search engines
- Reputation Management
How to Setup Facebook Pages
- To create Facebook pages, you must have an account on the site. There must be an administrator.
- Go to the front page of Facebook and click on “Create a Page for a celebrity, band or business.”
- There will be several options. For businesses, select “Company, Organization, or Institution”
- Either select the industry your company is in or select generic “Company” from the drop down box. Enter company name and agree to terms and conditions. Click “Get Started”.
- Sign into your Facebook account or Sign up for an account.
- You are done. Were you expecting more steps?
Customizing Your Facebook Page
- Like the personal account pages, you can customize your page to make it attractive to your target market.
- To add your company logo and information, click on the “Edit Info” located underneath the title of your page. This will take you to the hub of editing activity for your page.
- If you are a local business, add your address so that you can be found on Facebook Places.
- Enter as much information about your company as you can. Make your descriptions engaging but tell the visitors what you do.
- Add a picture of either you or a recognizable symbol associated with your brand. Use the new masthead to get creative wit your brand logo.
- You can obtain a vanity URL (http://facebook.com/yourpagename) when you get 25 or more people that Like your page.
Facebook Page Apps
You can add a variety of apps to extend the functionality of your Facebook pages.
To get to the apps, click on “Edit Info” and then “Apps”. At the bottom, click “Browse More Applications” to see the full catalog.
Useful apps: (*Some of these may have an associated cost)
- MailChimp or Constant-Contact list building apps
- Video App allows you to upload videos from your computer to your page
- YouTube App allows you to put YouTube Videos on your page
- Events for listing meetups, seminars, or webinars on your page
- Networked Blogs for adding your company (or personal) blog
- Twitter for Pages to connect your business Twitter account to your Facebook page
- Badges for encouraging fans to place a badge identifying them as a fan on their page
- Fan Offer for providing exclusive coupons or discounts to people who Like your page
- Welcome Page for creating a customized landing page whenever someone visits it
- Contact Me to provide an easy way for fans to contact you outside of Facebook
Interesting Uses of Facebook Pages
Fan pages can be used for a myriad of other things beside promoting your business.
- As a help center where people can get support for your product or service
- Promote a specific product
- To aggregate information/news about a specific topic (example: Japan Earthquake)
- Encourage activism around social issues
- Provide access to exclusive training/information
- Discussion forum
- Place to aggregate topical user generated content
Marketing Your Facebook Page
Marketing your fan page is really just like marketing other web properties or profiles you own.
- Offer special benefits to people who Like the page (coupons or exclusive access to info)
- Promote on your other social profiles
- Integrate the Facebook widget onto your blog/website which shows latest updates
- Encourage users to share with their network
- Encourage user generated content. Example: if you sell cosmetics encourage fans to submit tips or links to video tutorials using the cosmetics
- Include a link at the bottom of regular emails and Include info in emails sent to your lists
- Talk about it on your YouTube videos
- Host giveaway/sweepstakes where entry requires them to Like your page
- Include a link to the page in your forum signatures
- Include a link to your page in the author bio section of ezine articles
- SEO your page with relevant keywords for search engine marketing
- Use Facebook Advertising to bring attention to your page
- Comment on other pages as your Facebook fan page to raise visibility
- Partner with other business to get on their Featured Liked Pages list (located in left sidebar)
About Facebook Groups
- Facebook groups provides a place where people can gather to talk about a subject.
- Facebook pages are open to the public. Facebook groups can be made private where only members see what’s been posted.
- The groups options allows you to send mass mailings to the people who are a part of the group. Group members can do the same.
- When someone posts to the group, everyone in the group is notified. With Facebook pages, people have to check in to view updates.
- This feature also has group chat where members can talk to each other in real time.
- Groups can also be indexed by search engines but only if they are public.
- Unfortunately, apps cannot be used on Facebook groups
Uses for Facebook Groups
- Facebook groups lends itself to exclusivity. This is great for people in the information marketing business where buyers can be given access to useful supplemental information and one on one help.
- Groups can be used in place of the standard mailing list.
- This feature is also great for group collaboration on a specific projects.
- Posts to the groups will be seen in member streams. However, if the group is private only the member will see it.
- Posts can be further targeted to members by language or country.
Creating a Facebook Group
- Login to Facebook
- In the left hand column click on Create Group
- Enter group name
- Add members
- Select privacy option
- Click Create
- It takes two seconds and your group is created.
- Clicking on “Edit Settings” will allow you to set up notifications of group activity, group chat messages, and whether or not to allow the group to show up in your home navigation.
- To edit the group’s information, upload a profile picture, and adjust privacy settings, click “Edit Group”.
Visit the Social Media Video Library for more blogging and social media training. Contact me for a free 1 hour consultation on how to use Facebook pages and other social media tools to your advantage.
Facebook Groups Can Connect You with Unlimited Prospects
Facebook is all about connecting. Therefore, successfully marketing your business on the social network means you need to be…well…social. Interacting with the people who you have befriended on the site is a good start. However, if you really want to start raking in the prospects then joining Facebook groups can get you in front of people starving for the knowledge, products, and services you offer.
Facebook provides an app called Advanced Search Beta 2.2 which makes it so easy to find groups on the site that fit the demographics of your target audience. Here is how to install the app on your profile and how to find groups to join on the site.
Installing Facebook Groups App
Tips for Successfully Using Facebook Groups
* Join with the purpose of providing value to the group. This means sharing high quality information and interacting with the other members as people. Don’t spam the group with your sales message. Not only are you likely to get kicked out of the group, you will be seen as a spammer and your reputation will suffer. Just like a computer, put good stuff and get good stuff out.
* Get involved with members off site. You can increase your visibility within your target market by continuing the conversation with the members of the group outside of Facebook. Go to their blogs and comment on their articles, participate in offline meetings, or become a follower of theirs on Twitter. The more the group members see you around the more trusted you will become and the more likely they will be with making a purchase or recommending you to someone they know.
* Judiciously share links to your content. There will be times when it is appropriate to share your content. Do so only if it applies to the topic under discussion. Don’t just throw out links to your sales page. Instead point to articles or videos on your site that add to the conversation. You could even create content that answers a question or provides a different view on a subject under debate. The thing to remember here is that your content should be relevant to the group.
Facebook groups provide an excellent opportunity to network with more people on the social networking site and extend the reach of your business. For more tips on how to use social media marketing, like Facebook groups, to generate customers for your business contact me for a free consultation.
Internet Marketing Tools: Social Bookmarking and Web Directories
There are numerous internet marketing tools you can use to generates links to your blog and extend the reach of your brand. Social bookmarking and web directories are two passive ways you can increase your web presence.
What is Social Bookmarking
- The first bookmarking website, itList was started in 1996. It allowed members to save links to web pages and make them private or public.
- Bookmarking sites quickly advanced to allowing members to tag, categorize, and share their links with others.
- Since then, bookmarking has gone social and has become popular internet marketing tools. Members contribute links they find to the community and have the ability to comment on the links, vote to promote the ones they like, and engage the other members of the site.
- Some social bookmarking sites are considered social news sites as members contribute links to articles about a specific topic category (i.e. technology)
Different Internet Marketing Tools: Social Bookmarking vs. Social News Sites
- Social bookmarking sites allows you to save links to website to any web page on the internet. You can connect with other members of the site, categorize your links, and vote on and leave comments about links that you like.
- Social news sites have all of these things. However, typically, they focus on news in specific topic categories. For example, Digg is a technology news related site. This means articles on the newest releases from Apple are going to be popular rather than a list to tips on how to use a piece of technology.
- Both types, though, are great places to market your business.
Benefits of Using Social Bookmarking Sites as Internet Marketing Tools
- Social bookmarking is an excellent way to extend the reach of your brand because it allows you to widely distribute your content.
- These internet marketing tools are great for building backlinks to your website which is important for increasing your rank in the search engine result pages for keywords.
- Content that makes the front page of a popular social bookmarking site can generate thousands of hits
- Bookmarking sites are a great place to find articles and information about a particular topic.
- In addition to being great internet marketing tools, they are an excellent source of inspiration for articles.
- By becoming an active part of the community you can also raise your personal profile, influence the community, and be thought of as a leader which will attract customers to you.
Social Bookmarking Strategies
- The simplest way to use social bookmarking sites as internet marketing tools is to bookmark links to the content on your website.
- When you bookmark individual pages, the site will create a page for it in the directory. This accomplishes two things. First you will receive a link back to your site which can help boost search engine rankings. Second, search engines love social bookmarking sites and will index that page quickly. Therefore, increasing the chances that someone will find when they do a search on the topic.
- Another way to use social bookmarking is to participate in the community. The goal is to submit quality content that gets votes and develop a following of readers.
- By becoming a contributing and active member, you will build an influential profile which can make it easier to get your content to the popular (or front) page of the site and drive traffic to your business.
Tips for Making It Work
- Your headline is everything. This is the only thing that people will see on the site. Sometimes there is space for a description of the link. However 90% of the time, users will only read the title and make a decision as to whether or not they will click through to your article.
- Make the headline catchy and attention getting. Copyblogger.com is a great resource for learning how to write awesome titles.
- Put your links in the right category. People who are interested in a specific topic will click on that topic to see what is listed.
- Use appropriate keyword tags.
- Try to use keywords in your article titles as well. People also use the search functions on the site to look for information.
- Submit to sites that are geared towards people in your target audience. Submitting content of interest to them will make it easier to attract them.
- Try to create content that your readers want to share.
- As an added note, try to write content that speaks to the site’s demographics. If the people on a particular social news site likes Apple products, then your post should have something to do with Apple.
Dos and Don’ts
- Do fill out your profile in full so people know you are legit and not a spammer.
- Don’t submit only your stuff. These internet marketing tools work best by when you submit content from other places.
- Do submit to more than one site. The more sites you submit content to, the more dispersed your brand will be. There are literally hundreds of sites out there and internet marketing tools that will help you submit to many of them.
- Do encourage friends to vote for your stuff. Try to get them to vote as soon as the article hits the site. Timing influences whether it will become popular on the site.
- Don’t form voting parties but do strategically ally with other people to vote for or submit content. Social bookmarking sites abhor voting parties because it is disruptive. However, if you are discreet about it, you can partner with a few people to vote or bookmark your content in exchange for the same consideration. The operative word here is discreet.
- Do ask your readers to submit your content to social bookmarking sites. Integrate buttons within your content to make it easy to do so.
- Do interact with the other members and vote on their content. It is a social site, first and foremost. Engaging others will inspire them to return the favor.
- Don’t spam. Social news sites especially do not play around. They will ban you.
Helpful Internet Marketing Tools
- Ping.fm – Allows you to automatically submit links to your content to up to 30 social services.
- OnlyWire.com – Another service that will let you submit your content to multiple sites. (About 20-25 sites available).
- For WordPress Users, Sexy Bookmarks is a great plugin that will integrate the buttons of over 60 social sites for your users to bookmark your content.
- Another good WordPress plugin is Digg Digg which will integrate social buttons as well as counters for up to 20 social sites on your blog.
- Add To Any is an internet marketing tools that can be used on any blog or website and allows visitors to submit content to over 20 sites.
Popular Bookmarking Sites
- Yahoo Buzz
- Friend Feed
Web Directories are Great Internet Marketing Tools Too
- Web directories are websites that categorize other sites by topic. The most well known web directory is DMOZ which Google (and many other directory sites) use to power its own directory.
- There are two types of directories: Those that accept all websites (web directories) and those that only accept blogs (blog directories).
- The popularity of social media has given rise to a third type of directory that integrates social elements alongside the basic website categorization. Examples of this is BlogCatalog and Socialrific.
- There are also several directories that only categorize social profiles such as Twellow and WeFollow.
- Directories allow both free and paid submissions to their sites. Paid directories tend to be better quality but not always.
Why Submit to Directories?
- The majority of the benefits to using directories as internet marketing tools indirect.
- The primary benefit is increasing the number of links to your website which will help increase your search engine ranking position.
- Submitting to directories with social elements is also a good way to get noticed and find readers who will visit your site.
- People search social media directories, like Twellow, to find other people to network with who have the same interests as them.
- Some popular directories, like BlogCatalog, have pages that show up in search engines which can benefit you by indirectly funneling traffic to your site. Also, the more people see your profile around the internet the more comfortable they are doing business with you.
Tips for Success
- Craft a description for your website that tells people what your site is about but also contains keywords.
- Many directories allow you to submit keywords that are associated with your site. Come up with at least ten that are relevant to the topics you write about.
- Make sure you select the most appropriate category for your blog or website.
- Submit to multiple directories. Five a week is a good start.
- Submit to a mix of directories: website, blog, and social.
- Take part in the community when submitting to social directories. Post in the forums, follow other members. Your goal is to build a community.
List of Popular Directories
- Open Directory Project (DMOZ) – http://www.dmoz.com
- BlogCatalog – http://www.blogcatalog.com
- WeFollow – http://www.wefollow.com
- Twellow – http://www.twellow.com
- Yahoo! Directory – http://dir.yahoo.com
- Search Sight – http://www.searchsight.com
- Turnpike Directory – http://www.turnpike.net/directory
- Best of the Web – http://www.botw.com
- Bloggeries – http://www.bloggeries.com
- Blogged – http://www.blogged.com
- Bloggapedia – http://www.bloggapedia.com/
Visit the Social Media Video Library for more blogging, info on internet marketing tools, and social media training. Contact me for a free 1 hour consultation on how to use the numerous internet marketing tools to your advantage.
Burning Questions in Social Media
After my last webinar, my email account filled with questions about social media, marketing, and making money online. I decided to go through and pull out some of the most frequently asked questions as well as some of the questions I frequently see on Twitter and Facebook and answer them in this informative webinar.
What is the Best Way to Use Social Media?
- Social media is not a Direct to Sales platform. It is a Social platform where you and customers can get to know each other.
- Social networking belongs in the first two tiers of your sales funnel where you are working to get Attention and generate Interest in your business.
- The best use of social media is to let people know you exist.
- Engaging people in your target market by talking directly to them, providing quality content that is relevant to their needs, and offering opportunities to participate.
Examples of this include:
- Commenting on their status updates
- Asking them questions
- Posting links to interesting articles
- Holding a contest where they can win something awesome
How Do You Determine the Best Outlet?
- Because social media is so popular, tons of sites have popped up over the internet catering to any and every interest. It can be challenging to figure which one is the best platform to start with.
- For business owners, the first thing you should do is create a professional social media profile with LinkedIn. These profiles show up in search results. So even if you do not currently have a website prospects will still be able to find information about you which is important for creating trust.
- Since a lot of people are on Twitter and Facebook, you should create accounts there as well. If you only have time enough for one, choose Facebook. Because of their groups feature, it is easier to target your market there.
- After that, the best social network for you is determined by your target market. Where are they hanging out?
- The more niche specific the social media network is the better. Niche specific networks offer more targeted leads. Example: If you sell crafts on Etsy, your target market is women. Joining female centric, lifestyle focused, or even green living networks is probably best for your business.
What Makes Good Social Media Content?
- In social media, the best content is the type that gets customers talking to and about you. This can vary from business to business and network to network.
- In general, though, the majority of the content you produce should be genuine conversation with other members of the site. Talking to people will give you insight into what they need and how your business fits in with their goals.
- You should also promote other people when you can. This is a good way to get in their good graces.
- You should also post links to content that informs, educates, and/or entertains the people in your target audience. Your goal is to become a trusted outlet for information in your industry that is of interest to your prospects. Good things to post are news pieces, informative blog posts, and useful or entertaining videos.
- While advertising your business is acceptable, you don’t want to overdo it and spam your readers.
How to Gain Exposure for Videos
- Most of the social media videos that go viral are entertaining in nature. So, creating a viral video starts with the content.
- Determine what the message is that you want to get out and then figure out ways to say it creatively. Example: A real estate agent can do a funny video (using actors to illustrate) on the things you should beware of when looking for a home.
- If you are promoting a site, be sure to include the link in your video.
- You need a catchy title and description that includes your keywords. You can have the best video in the world but your title must inspire them to click to watch it.
- Share the link on all of the social networks that you are on as well as your blog.
- Send the link to people your know and ask them to share it with their friends.
- Upload the video to more than one sharing site. (Metacafe, College Humor, Funny or Die, Failblog).
- Send it to the people on your email list.
- Connect with other members of the site with similar content and ask them to promote your video. Be nice and humble about it.
What Should I Use Instead of Internet Explorer?
There are 5 major browsers on the market at this time: Internet Explorer, Firefox, Opera, Chrome, and Safari. As of Nov 2010, Firefox is the most popular browser (44%) followed by Internet Explorer (28%)
- Firefox offers thousands of addons and extensions that can help you run your online business better.
- Adblock Plus – Block ads, pop ups, auto-play video ads, and other annoying ads that people put on their websites.
- Video Download Helper – Allows you to download YouTube videos to your hard drive so you can watch them later.
- Xmarks – You can port your bookmarks and passwords between multiple computers using this plugin.
- Fire FTP – Lets you upload files to your website using your browser instead of a standard FTP (File Transfer Protocol) program.
- Yoono – With this plugin, you can view the updates from all of your social networks in one place instead of logging in multiple sites.
- Feedly – If you use and RSS reader to stay updated on your favorite blogs, this application will compile all of your feeds and display them in a magazine style that’s easier to read.
- gTranslate – This is a language translator that helps you read articles written in other languages. It’s not always accurate but it’s good enough that you will be able to get the gist of the content.
- Multiple Tabs – This is a built in feature that opens content in multiple tabs instead of multiple windows.
- Amazon Assist – This plugin is for shoppers and affiliate marketers. Allows you to access Amazon for product suggestions while you are surfing the net.
- Personas – Not a tool so much. But this plugin allows you to personalize the look of your browser. The Personas section of Mozilla has thousands of designs you can download to customize your browser’s look.
What Kind of Analytical Tools are Available?
- There are literally thousands of analytical tools out there. If you have your own webhosting, chances are that you already have analytical software built into the Control Panel of your site. Common ones installed by web hosts are AwStats, Webalizer, and Referrer Tracker.
- Outside of your host provider the most popular web statistic tools used are Google Analytics, Statcounter, and Sitemeter.
- All three provide the same basic information. However, Google Analytics is more comprehensive. But, Google Analytics takes 24 hours to update. So your statistics for today won’t be available until tomorrow.
- Statcounter and Sitemeter updates immediately but are not as comprehensive as Google Analytics. However, you can use more than one web stats program on your site.
- For WordPress Users, there are hundreds of plugins you can install to get info in your back office. Examples: WassUP, WP-Stats, and Live WordPress Plugin
Analyzing Your Site
- Some stats are more important to track than others. It’s nice to see how many people are visiting your blog but you should also look at:
- The posts that are getting the most hits. Creating similar content may increase the number of visits to your site.
- Keywords people are using to get to your site. This can tell you how you are doing in the search engines. Also good for providing inspiration for additional content.
- Referrals – How people are finding your site whether through search engines, social networks, article directories or other websites.
- Returning Visitors – This tells you if people are coming back to your site. The higher this number the more loyal your readership.
- Bounce Rate – This tells you how many people visit your site and leave without looking at anything else. A high percentage may indicate that your content or website is not engaging enough.
- Visit Length – How long a person is on your site. The longer they are on your site, the more likely they are to engage with your money making content.
- Don’t friend people to spam them. Friend them to get to know them better.
- If you get a friend request from someone you don’t want to friend, refer them to your Facebook fan page. Especially if you use Facebook to post personal stuff that you only want your close friends/family to see.
- Likewise, don’t be offended if someone does not friend you. Most of the time it’s not personal.
- Your business fan page is for business stuff. Leave the personal stuff on the personal page.
- Don’t post anything on Facebook that you would not want broadcasted on the 6 o’clock news.
- When sending out friend request, personalize the message. This is especially good if you met them at an offline event. You may need to refresh their memory.
- Share what’s important. Unless you are a chef, no one really wants to know what you had for breakfast.
- Invite judiciously. Don’t send out an invite to everything to every friend. Too many and you will be unfriended.
- Ask before you tag people in a photo. Most people value their privacy. They may not mind you uploading the photo but would not want you to put their name on it.
- Respond to comments on your status updates.
- Speaking of photos, you may want to avoid uploading ones of you drinking, inappropriately dresses, or that are sexually suggestive if you want to maintain your good reputation.
- Take personal issue to private messaging. Don’t air the laundry with a public battle. You will destroy both your reputations.
- Thank people when they Like or share your content.
- Twitter is all about being social. Therefore, follow people because you are interested in what they have to say not to spam them with your sales message.
- Reply when someone messages to you.
- Direct Messaging should be used sparingly. Do not use it to spam your sales message. You will be reported for spam.
- If you are going to be tweeting a lot (because of a live tweeting event or Twitter chat) let your followers know beforehand so they can filter you out.
- Don’t change your Twitter name every five minutes. Despite what Twitter says, it does not update completely throughout the Twitterverse and can leave followers confused. Decide what your handle is going to be and stick with it.
- Take personal problem to a private arena such as private messaging or email.
- Keep your tweets relevant.
- Thank people when they share your content.
- Use a professional picture for your avatar.
- Avoid using foul language.
How Do I Get People to View Me as an Expert?
- Remember that what a person perceives is their reality. If you name comes up in association with a particular topic often enough, people will begin to think of you as an expert on it.
- Start a blog and write about the issues relevant to your industry and your target market.
- Post articles to article directories on those same topics
- Be seen with other experts in the industry. Guest blog on their sites. Leave intelligent comments on their articles.
- Connect with prospects and offer solutions to their questions and problems.
- Get interviewed by others in the industry.
- Your bio should highlight your experience in the industry and with the topic on the table.
- Create videos displaying your expertise and distribute them
- Try to get the media to talk about you.
- Be consistent in your marketing and brand development
How Do I Streamline My Social Media Marketing?
- Automate as much as you can. Use tools like Pluggio, Hootsuite, or Ping.fm to post to multiple accounts at once.
- Aggregate your social networks so you can see them all in one place. Hootsuite is a good tool for this.
- Set aside a specific time each day to do social media task. Stick to this time limit otherwise you will get nothing done.
- Create a schedule if need be of tasks you should do everyday for your social media marketing.
- Integrate your blog into your social media outlets. Use Facebook’s blog application to pull posts from your blog into your profile. Use the Twitter Tools application to auto tweet the titles and links to your Twitter profile.
- Integrate social tools into your blog so visitors can share your content.
- Continue to research and look for solutions that make it easier to stay on top of things.
How Do I Get Blog Comments?
- Getting blog comments is a struggle for many bloggers.
- Give to receive. Comment on other people’s blogs and most will return the favor.
- Invite people to leave a comment at the end of your articles.
- Ask a question at the end of your articles.
- Leave out a few things out of the article so that people can contribute to the conversation.
- Respond to comments but try to engage the commentator in conversation.
- Write content that gets people talking. Controversial topics works, lessons learned, mistakes you have made, etc. These topics encourage people to share opinions and experiences.
- Reward comments. Use a plugin like Show Top Commentators that highlights the people who have left the most comments on your blog.
- Interact on social media sites and ask for opinions on your articles (sparingly).
How Do I Deal with Conflict on Social Media Outlets?
- Unfortunately, it won’t always be puppies and rainbows on social media sites.
The longer you use social media, the more likely you will run into conflict on social media sites.
- First decide if it is worth it to engage. Some people are trolls and will try to call you out just to be argumentative. You have to use your judgment here.
- If it is a customer complaint, though, ask them to contact you in private to resolve the matter.
- If someone is challenging your opinion on something, state your case respectfully. You can discuss the finer points of the issue but don’t let things get out of hand. Sometimes it is good to just agree to disagree.
- If you are being attacked, respectfully stand up for yourself. Cut them off if the other person starts becoming abusive. Offer to talk to them in private but make it clear that you will not continue a public discussion. Block them if you have to and don’t allow yourself to be goaded into continuing the argument. You will only ruin your reputation.
How Do I Make Money?
- Despite what you may have heard, social media is not a direct to sales tool. It is a discovery tool. A way for you and your prospects to find each other. However, social media can lead to sales.
- The goal is to lure people into your sales funnel. This is where social media excels.
- Use social media to find prospects who can use your product, services, or opportunity and network with them.
- Engage with your prospects. Some will naturally be curious and will click to your website to see what you are up to. It is best that you link to a blog rather than directly to your site so they see that you are providing something of value.
- Advertise your site within your postings. Don’t overdo to the point of spamming though.
- Offer a valuable Ebook or Email training course to capture their email address on a mailing list and then keep in touch.
- Use social media to find people to partner with that will help you extend the reach of your brand.
- You can also link to affiliate products and services. Use shortening services like Bit.ly to disguise and track these links.
- Write compelling tweets that capture the attention of your readers and link to sales pages.
- Use contests and giveaways to encourage followers to interact with you and your website.
Marketing on Facebook
Marketing on Facebook
Marketing in today’s world means thinking outside of the box. Social media marketing is even a part of the curriculum for many business and marketing degrees. When nearly everyone with internet access uses Facebook, marketing on the popular social media site is the premier way to really get attention. TV ads are becoming less effective since many people simply DVR their shows and fast forward through them.
It doesn’t matter what you’re marketing. It can be your company, a new product, or even yourself. It’s all about active promotion and marketing on Facebook is one marketing tactic that can definitely get you noticed. Facebook fan pages can get your company or its products and services in front of people who can then spread your marketing message simply by giving it a thumbs up. Coupons are an effective way to reward fans for clicking the “Like” button and providing you or your company more exposure.
Marketing on Facebook Requires Smart and Consistent Effort
Marketing on Facebook means setting aside time each day to add content and promote your page in addition to other marketing techniques you may be engaged in including developing a company website. In fact, marketing on Facebook can drive more traffic to your website since you are able to promote it on your Facebook page.
Make sure you add pertinent information about your company to your profile page. This may be the first contact anyone has with your company so make sure it looks its very best and puts your business in a good light. Take advantage of social psychology by working on getting as many people to like the page as possible. It’s strange but when people see that a lot of other people like something, they are more likely to get involved with it too.
Marketing on Facebook is Virtual Word of Mouth Marketing
Basically, marketing on Facebook comes down to friends. The more friends you have the more people who are able to promote your site. The more they promote your site, the more their friends will see your site and so on and so forth. Facebook marketing is virtual word of mouth marketing.
You can glean a lot of information about your user base from your Facebook profile or fan page. More specifically, you will be able to find out who your most passionate users are. Using this information, you can take advantage of their passion and connections by offering them special incentives for promoting your business. This can be more effective than any other marketing technique you employ since people are more likely to heed the recommendations of people they know and trust.
Feel free to contact me directly for a free consultation and to learn more about marketing on Facebook.
Your Prospects Are On Twitter
Twitter is one of the world’s largest and most productive marketing tools. Careful use of Twitter can improve your visibility and reputation in the digital world. Twitter is perfect for a number of things including selling yourself to a potential employer and promoting a product or a web site.
The social media site has the potential to make you or your product known worldwide in a matter of minutes or days if used correctly. The right tweet at the right time will be read by millions of people worldwide and, if properly planned, can produce the attention and web traffic you are striving for.
Like everything else, though, it takes thought, preparation, and planning to improve your visibility and reputation on Twitter.
Differentiate Yourself from the Crowd on Twitter
An effective Twitter marketing strategy requires that you know differentiate yourself from your competition. If you are selling yourself as a prospective employee do not just post a resume. Post your accomplishments as well. Post tweets that prove you are the best choice for the open position. For example, show that you understand how new developments in technology will affect your industry.
For those selling products or services, stand out from your competition by sharing how your product can help prospects achieve their goals. Look at what your competition is doing and think of ways you can do things differently. Partner with people that are in the same industry who are willing to promote your business or service on their twitter page.
Think Before You Tweet
Many people have scared away prospective employers and customers by tweeting before thinking. Even if they didn’t mean to be offensive, the way they worded their tweet gave a negative impression.
Carefully consider what you are tweeting and the reaction you want to elicit from your audience. Every word is judged by every reader. You want to make the best possible impression on the most readers. This takes careful planning because you only have a few words to get your message out there with.
Choose Your Twitter Friends Wisely
Do your homework about friends. Look up people that can assist you with your goals. For example, connect with potential employers or people who can help you in your job search and invite them to be friends. Look for people who can use your product or service as well as partners that would be willing to promote you service on their Twitter page.
Defriend advertisers, lost souls, relationship seekers, and anyone else who does not support your purpose for being on the social networking site. Get the garbage off your wall.
Maintain Your Twitter Profile
Regular maintenance of your account is essential to using to Twitter to improve your reputation or further your marketing goals. Respond to tweets and direct messages sent to your by others. Ignore the spam. Ask people that are your customers or supporters to retweet your best tweets.
Twitter is a numbers game and you need good planning, a definite goal, and regular maintenance to increase your chances of success in promoting yourself and your business. Knowing what you want to get out of Twitter, making a small number of well-planned tweets, finding the right friends, and regular maintenance of your Twitter page will improve your chances of attracting the right kind of attention.
Social media marketing is a large and growing industry that it is difficult to know exactly where to start. Save yourself some time and aggravation by downloading my social media checklist (form in sidebar). I love helping people to succeed so call me for a free consultation on the best way to use internet marketing tools, like Twitter, to increase your brand visibility and value.
Twitter Connects Businesses with Customers
Twitter is a social network that has flourished in the last few years. It came about because the creators felt that there was a market for people wanting to what they were thinking and doing at all times. Thousands of people started using it and it has become one of the most visited websites online.
As a result of this success, Twitter has also become a powerful business tool. The followers of an individual on Twitter receive every message that the person posts. If the person chooses to post messages regarding his business, then those will be pushed to all of the people that follow him.
This provides a way for you to promote your business as well as get others to do the same. If a celebrity decides to ‘Tweet’ about your business or service then you are one lucky person! The number of followers that a ‘normal’ person has pales in comparison to what a celebrity would have. One tweet from a celebrity like Kim Kardashian or Ashton Kutcher will expose your brand to millions of people around the world.
Tips for Using Twitter Effectively
If Twitter is a network that you have decided to use in conjunction with your business, be careful what personal posts you add to the site. It may be best if you have both a personal and a business account so as to avoid posting non-pertinent things on each profile. Post fresh and engaging content to keep people interested in following you.
Avoid posting nonsensical fluff that adds no value to the lives of your followers. Doing so may chase people away from your business feed. If they think that all they are getting from you is low quality content or spam then your followers will drop you like a hot rock.
Twitter is a great resource since you are able to obtain information and tips on how to accomplish your goals as well. Connect with industry experts who provide the information you need to be more effective in your field. Not only will you improve yourself and your business but you will increase the value of your Twitter feed when you share those tips with the people following you.
Be careful to be professional at all times on Twitter and make sure to do something interesting now and then, like a giveaway, so that people are more inclined to continue following your feed. There are other ways that you can make your feed more attractive. It will just take some time and research.
Twitter is a Powerful Business Tool
When used correctly, it can increase sales and traffic to your website as well as generate top of mind recognition of your brand. Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using Twitter and other internet business tools.
Social Media is Perfect for Finding Prospects for Your Sales Funnel
Whether you are looking to replace a full time income or you are just building something on the side to fill in the gaps, chances are pretty good that you are looking to make more money. With rumblings of another recession on the horizon, now is a good time to kick your marketing into high gear and start scooping up prospects with your sales funnel.
The most challenging part of the sales process is getting people to notice you and be comfortable enough with you to go through your sales funnel and give you their money. I’ve already written a few blog posts on ways you can increase sales. Today I’m going to show you how social media marketing can send a wave of prospects tumbling down your sales funnel.
How Social Media Marketing Factors into the Sales Funnel
If you want to make more money online then you need to get your face in front of as many prospects as you can. Social media marketing provides the perfect venue for finding people in your target market and introducing yourself to them. If the internet was one big dinner party, then everyone would be having pre-dinner drinks on Twitter and Facebook.
The casual environment on these sites encourages people to just start a conversation with each other; even if they are complete strangers! Done correctly, you can use these social media sites to send a steady stream of prospects down your sales funnel and to your cash register.
Using Social Media to Create a Sales Funnel Tornado That Captures Prospects
The goal of social media marketing is to not only create awareness of your business but to get people to join your club. People who feel as though they are a part of a group tend to be more loyal and will buy every product you put out. The best way to cultivate these passionate users is to focus on creating a space where they not only interact with you but each other.
Facebook and Ning are particularly well suited for this. Both sites allow users to create profiles your prospects can use to connect with other passionate users of your products and services. Facebook, however, is the better of the two because it can be integrated with your blog or business website.
To use Facebook to connect with prospects, first create a Facebook fan page for your business. (Watch my presentation on Facebook fan pages if you don’t know what they are). Then use the following suggestions to attract the people you want to your business:
* Post links to articles and other media of interest to your target market. For example, if you sell baby products then linking to parenting articles and funny kid videos will appeal to your target audience.
* Use the Network Blogs app to link your company blog to your Facebook page so that it automatically updates with the latest articles. Many people log onto Facebook and never leave. Okay, maybe not never. However, they are more likely to discover your content on Facebook than anywhere else.
* Encourage users to contribute user generated content to the page. This could mean letting them submit tips, links to their articles, or uploading videos. Use a theme to inspire them. For example, users can upload pics of them and their cars on the Mini’s Facebook page. Your prospects will feel more invested in your business when they are able to be a part of it.
* Use polls, quizzes, and surveys to learn more about your prospects and what they want and use that information to fine tune your offerings. Fun polls and quizzes are particularly useful because people will share their results (with a link to your page) with the others in their network and, thereby, extending the reach of your brand.
* Generate awareness with contests and giveaways.
* Use Facebook Questions to get people talking about popular topics in your industry.
Although Twitter is not as feature rich as Facebook, it can be a powerful community building tool as well. One specific way you can use the microblogging service to connect with others on the site is to host or participate in a Twitter chat. This is where a group of people gather together at a specific time to discuss topical subjects. All tweets are marked with an identifying hashtag so members can use tools like Tweetdeck to TweetChat to keep up with the conversation.
Hosting your own chat takes a lot of work but is well worth the effort. However, it is probably a good idea to join a few chats to see how they work before you put in the time creating your own. You can see a list of current Twitter chats here.
The most important thing is to make sure you are linking to pages on your website designed to get people moving through your sales funnel. While you want to focus on building relationships using social media marketing, let’s not forget that you are doing it to build your business. So be sure to promote your business whenever you tactfully can.
Do you need help learning how to use social media effectively? I can help. Connect with me for a free consultation where I will show you how to use internet marketing tools to make more money online. Also, get your free copy of my social media checklist which will help you take daily steps towards social media marketing success and a full sales funnel.
Converting Status Updates into a Facebook Email
Facebook has taken over most of our lives. It’s a great way to stay in touch with even our most distant friends and family. A quick note can lead to a text exchange here and there over the course of a week or a month during which you easily find out what’s been going on with everyone in your social network. Sometimes, though, when you want to post a note to someone’s profile it fails to go through. Instead, Facebook will decide to send a Facebook email on your behalf instead.
A status update is meant to be a quick little note to someone that shows up on their homepage which allows everyone else to see it, too. If, however, your message appears to be a little too long, Facebook will assume that you made a mistake and wanted to send an email. Instead of asking you, however, it converts it to a Facebook email and sends it on your behalf, whether you wanted it to or not.
So if you make your chat too long, you may not get it posted exactly where you want. If it converts into a Facebook email then you lose the ability to have everyone make comments on your post. That’s half the fun of being able to send someone a message on Facebook.
To avoid this, keep your chats short and concise. If you need to, post a series of shorter notes instead of a really long one.
What is Facebook Email?
A Facebook email account is pretty much like every other email account except this one will let you share photos and videos much easier. You will only get to see the message when you are logged into your Facebook account. It will be posted in the messaging portion of your profile so no one else will be able to see it. The message posts like a single thread so it is a little easier to follow the conversation rather than having to open multiple Facebook emails.
Sending an email on Facebook should be a choice. You have two ways to communicate with someone. You can post a quick note to their page or you can send them a private message. When you do this, you’re doing it for a reason – either to get their attention or to keep it private. Either way, it should be your choice and not something that is automatically done on your behalf.
Handling the Facebook Email Issue
Facebook isn’t always the greatest site for getting your communication to go through properly, but it’s popular and helps you to stay connected to the people you care about. If this is the only glitch it has that would be magnificent. As long as you know that Facebook will automatically convert your chat into a Facebook email then you can keep an eye on this. Before hitting the ‘post’ button, look to see which format your message is in.
When you are anticipating replies but don’t get any, go back into Facebook and see where you sent your note. Many people leave messages to read for later on, where as quick chats are often replied to via mobile phone, too. Just remember if you want to make it a status update on someone else’s profile, keep it short so that Facebook doesn’t decide to change it into an email for you.
Are you just starting to use social media to help you market your business? Download my social media checklist (sign up form in sidebar) for a list of simple daily tasks that will lead to a bigger following on Twitter and Facebook. Contact me for a free consultation on the internet marketing tools, including Facebook email, that you should be using to effectively market your business.