Auto Direct Messages is Bad Twitter Etiquette
What’s the best way to tell a new Twitter follower that you don’t care about having any type of relationship with them? Send them an automated direct message!
I’ve written many articles about Twitter etiquette and how best to use the social networking website. I’ve suggested a few times that you should use an automated tool like TweetAdder to help make updating your profile on the social networking site less time consuming. However, some people are taking things to an absurd level and using the tool to not only put their account on auto pilot but to also send auto direct message to their followers on Twitter.
Auto Direct Messaging is Like Slapping Your Followers in the Face with Bad Twitter Etiquette
Okay, let’s back up a little bit and explain what auto direct messaging (DM) on Twitter is. The social networking site has an onsite messaging feature that allows you to send private tweets to people who are following you. This way, you can have a separate conversation with other members on Twitter without worrying about offending anyone or letting the whole world know your secrets.
There are several tools online, like SocialOomph and TweetAdder, which lets you to send direct messages automatically whenever anyone follows you as well as broadcast messages to multiple people. The most common way people auto direct message others on Twitter is when they get a new follower. It’s gotten to the point where I’m more surprised when I don’t get an automated message begging me to visit a website, download an EBook, or Like their Facebook page whenever I follow someone new.
So why is auto dm considered bad Twitter etiquette? It’s bad because you are basically spamming people on Twitter. It’s one thing to send a personalized invite to someone you’ve gotten to know and who you think may be a good match for what you are offering which I would classify as good Twitter etiquette. It’s quite another thing to spew out your sales message via a mass auto messaging service to people who may not even be in the market for what you are selling.
It’s also very impersonal. Social networking is all about getting to know each other. All of the auto DMs I’ve received have no identifying information. They all pretty much follow the same lifeless pattern: “Hi. Thanks for following. Visit my website (or download my Ebook or buy something from me please. Please!)”.
Imagine how this instance of poor Twitter etiquette would translate at a party. Very few people would want to interact with you. And, in fact, many people I surveyed on Twitter said they would unfollow someone who auto direct messaged them.




Yeah, it’s that bad.
People are inundated with unwanted sales messages in their email, on the telephone, and even on YouTube videos. The last thing they want is to be dealing with that on a social networking site where the point is to engage in conversation with likeminded people. If you really want to build a profitable business, then your focus should be on developing long term relationships with the people in your network.
The Golden Rule of Twitter Etiquette Is If You Don’t Have Anything Personal to Say…
Now this isn’t to say that auto direct messages is always bad Twitter etiquette. If you have a group of people that you know well and who are open to receiving that type of communication from you then, by all means, go for it. However, when it comes to new followers or people you don’t know don’t shoot yourself in the foot by asking a robot (automated Twitter tools) to shake hands with them.
If you want to engage in good Twitter etiquette then send them a personal thank you that acknowledges a common interest. Trust me you will make an impression on them which will get them paying attention to what you have going on in your business. If you just don’t have the time to welcome everyone in such a way, then it is probably best to not to do anything at all.
What are your thoughts? Do you think auto direct messages are evil? What are your tips for good Twitter etiquette?
Contact me for a free one hour consultation where we can go over some effective strategies for getting your business noticed online. If you want to learn more about Twitter etiquette and how to use the social network the right way then check out my previous social media marketing articles.
