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Video Search Engine Optimization Tips and Techniques

Video Search Engine Optimization Tips and Techniques

Detailed list of important tips/guidelines for video search engine optimization

People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature.

Here are a few tips/hints for optimizing your video:

It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

Don’t forget to encode the keywords you are targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.

Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly.

It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.

It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.

Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.

Beside the above mentioned points there are few more points relevant for the optimization:

Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

Viewers who offer feedback are most likely to take the desired action on your video. This could be a good opportunity for you to submit fresh contents, if the most popular videos were included months ago, it really helps.For more detailed tips on video seo, visit

This post was written by Mark Robertson of – The Video Search Marketing Blog the author of the longest list of Video Search engines that I’ve ever seen. Mark is fast becoming the expert on Video Search
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Ebook marketing with videos involves creating videos to sell ebooks, as products. To use videos for promoting your ebooks, you will need to create your video content, promote your videos on video sites (video sharing sites, social bookmarking sites or any other site your targeted audience are, and you can post videos), and may need to post your videos on your site or blog. You will need to track your video promotions too. You may also use video ads to drive targeted traffic to your site/blog for sales. is a video submission service you can use to submit your videos to multiple video websites automatically. You may use it for free and/or pay for some of its premium services.

Tubemogul allows you to

1.  Post Your Video To Multiple Websites

The service will post your videos to some of the top video sharing websites like Youtube, Vimeo etc, on the internet. It can also post your videos to social bookmarking sites

2.  Post Your Video To Any Site

You can post your videos to anywhere you want too, including sites that are not on Tubemogul list of sites for video submissions, Tubemogul called this facility, destinations.

3.  Get Viral Analytics

As a form of viral marketing, the video sharing option on video sites allows your videos to be shared with others. And others may post the videos you made public on these sites, anywhere on the internet. Tubemogul will let you know where your videos are posted online, this is a paid service though.

4.  Get Video Tracking Statistics Across Multiple Websites

Tubemogul will also provide you with some basic tracking information across multiple video sites, that is the number of views, comments and ratings on your videos. This will let you know the sites your videos are being watched, and the videos others are watching the most on each site.

5.  Track Video Ads

As a paid service, Tubemogul also provides advanced metrics on video ads, that is if you choose to do some paid video marketing through Tubemogul network of content publishers and partners.

Marketing ebooks with videos, allows you to reach more targets. You can therefore use Tubemogul in conjunction with your ebook marketing efforts, to make more money.

While Tubemogul helps you to promote your videos more quickly and also give you some metrics on them, to be successful with ebook marketing through videos however, you will need a lot more than just submitting your videos and tracking them.

To make the sale, you will need to create relevant and targeted video content with the use of keyword search terms related to your niche. You will also need to use these keywords in the titles, descriptions and tags for your videos on the site you submit them to. Targeted keywords will allow your videos to be found by the search engines and the people on the video sites. You will also need to include the url links to your website/blog in your video content, those links are what your viewers will use to get to your website/blog to buy.

For more info on using video marketing and other strategies to market your ebook or digital product visit
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