As an ecommerce business owner, I know how challenging it can be to increase sales. I also know how frustrating it is when you invest hours upon hours of work into your network marketing business and it still fails to achieve the financial results you want. To help you turn things around in your business, I’m going to show you how to increase sales with a simple but powerful method successful marketers have been using for decades.

You must first understand that your customers only listen to one radio station when considering any product or opportunity; WIIFM, ‘What’s In It For Me’. Now you may be thinking to yourself, “My product is the best thing since mankind discovered fire! It does this extraordinary thing, has these fantastic options and comes in 900 colors. How can my customer not see how horribly inadequate their life is without this product?”

Get people to shop til they drop.

The fact is, your product may have some great features but, in order to convince your customer to buy it, you must translate those features into the tangible benefits they want. Therefore, the secret to increasing sales in your network marketing business is to show your customers how your product fits their needs.

Determine the Features

The first step to using the WIIFM method to increase sales is to list all of your product’s features. For example, I own an online shopping portal that saves people money and time when they use it to make their every day purchases. Two attributes of my shopping website are: it has over 500 major retailers and I offer shopping webinars.

Of course, my shopping website has tons of features and, I’m sure, the products in your network marketing business do too so be sure to list them all.

Detail the Advantages

Next, beside each specific feature, write down the advantage that particular attribute gives to the product. Using my online shopping business again, the advantage to having over 500 retailers means shoppers have a good variety of stores to choose from and the shopping webinars teach people how to make effective use of the site.

Tie Them Together

Lastly, to encourage people to buy and, in turn, increase sales in your network marketing business, you now have to show your customers how your product’s features fulfill their needs. Take some time to think about what is important to your customers and then tie the advantages of your product to what they value most.

My customers all have their favorite store to shop in, so having a lot of major retailers in my internet shopping mall means they are able to shop at the stores they know and love. My customers also like saving money, hence the shopping webinars show them how to find the best deals that puts cash in their pockets.

When you sell the benefits of your products rather than the features, you are almost guaranteed to increase sales in your network marketing business. I make good money selling the ease and convenience of online shopping. Visit Rock Your Business Online to get a FREE home business checklist & to learn more about how you can make money showing other people how to save money shopping online.

(photo credit: ppo @ flickr)