Marketing in today’s world means thinking outside of the box. Social media marketing is even a part of the curriculum for many business and marketing degrees. When nearly everyone with internet access uses Facebook, marketing on the popular social media site is the premier way to really get attention. TV ads are becoming less effective since many people simply DVR their shows and fast forward through them.
It doesn’t matter what you’re marketing. It can be your company, a new product, or even yourself. It’s all about active promotion and marketing on Facebook is one marketing tactic that can definitely get you noticed. Facebook fan pages can get your company or its products and services in front of people who can then spread your marketing message simply by giving it a thumbs up. Coupons are an effective way to reward fans for clicking the “Like” button and providing you or your company more exposure.
Marketing on Facebook Requires Smart and Consistent Effort
Marketing on Facebook means setting aside time each day to add content and promote your page in addition to other marketing techniques you may be engaged in including developing a company website. In fact, marketing on Facebook can drive more traffic to your website since you are able to promote it on your Facebook page.
Make sure you add pertinent information about your company to your profile page. This may be the first contact anyone has with your company so make sure it looks its very best and puts your business in a good light. Take advantage of social psychology by working on getting as many people to like the page as possible. It’s strange but when people see that a lot of other people like something, they are more likely to get involved with it too.
Marketing on Facebook is Virtual Word of Mouth Marketing
Basically, marketing on Facebook comes down to friends. The more friends you have the more people who are able to promote your site. The more they promote your site, the more their friends will see your site and so on and so forth. Facebook marketing is virtual word of mouth marketing.
You can glean a lot of information about your user base from your Facebook profile or fan page. More specifically, you will be able to find out who your most passionate users are. Using this information, you can take advantage of their passion and connections by offering them special incentives for promoting your business. This can be more effective than any other marketing technique you employ since people are more likely to heed the recommendations of people they know and trust.
Feel free to contact me directly for a free consultation and to learn more about marketing on Facebook.