Sometimes You Just Have to Rebrand
Madonna is an American singer who began her career in 1979 as part of a band called the Breakfast Club. Thirty years later, she remains an industry icon who broke multiple Guinness World Records and was inducted into the Rock and Roll Hall of Fame. In addition to taking a lot of risks, part of Madonna’s success is her ability to reinvent herself.
Many entertainers rebrand themselves in order to remain fresh or move in a different direction with their careers. As an entrepreneur, it is a good idea to take a page from their book and reinvent yourself too; especially if your brand has been damaged or is not attracting your target market. Here are a few tips on how to reinvent yourself.
How to Rebrand Yourself
Be Original – The fastest route to obscurity is copycatting. When you brand yourself like everyone else, you blend into the landscape instead of standing out and capturing the attention of people in your target audience. I see this all the time on Twitter with MLM business owners. They have the same bio, same background, same kind of tweets, same everything. Even after looking at 5 or 6 profiles, they all begin to blur together.
Look at what everyone else is doing and then determine what you can do differently to rebrand yourself so that you stand out from the sea of average.
Devise a Plan – The bigger your business the more important it is to create a plan for changing over to the new brand. Micro to small businesses can usually roll out a brand change within a few days but it could take weeks to several months for large businesses and corporations to move over to the new brand. Make a list of all the changes that need to be implemented and then draw a plan for when they will be done and who will be in charge of the process. This will ensure the change happens in an organized manner and nothing gets missed.
Change Your Physical Brand – In order to make your new brand stick you will need to completely overhaul its look. The color scheme, logo, and verbiage are all associated with your old brand and the reputation attached to it. If you are trying to overhaul your image or move in a different direction, then you will need to put as much distance between your new brand and the old one. Change the color scheme, logo, and even the name, if need be, to reinvent yourself.
Keep Everyone Current – Your customers and business associates will likely have questions about this change to a new brand. It is important to keep everyone in the loop so there are no surprises. Update your blog with relevant details and have a way for people to get in contact with you for questions. The more transparent you are the better the transition will be for everyone involved.
Reinventing yourself is a good strategy for keeping a brand fresh or when you want to start over in a new industry. If you need some help with your branding strategy or reinventing yourself, contact me for a free consultation. I’ll show you how to get it done in the most cost effective and beneficial way.
Visit my archives for more tips on how to rebrand yourself.