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Who is Stacy Kinney & What Does She Do ?

Separating the Social Media Expert from the Social Media Poser

Just Say You Are a Social Media Expert

The internet is truly amazing. There is no other place where you can give yourself the title of guru, maven, ninja, or other impressive sounding labels without having the knowledge or experience to back it up. I run across this all the time in the social media sphere. People claim to be an expert at social media marketing and, yet, manage to do all the wrong things on Twitter, Facebook, and other social networks.

With so many posers out there, it can be difficult to know who to trust. Most of these people are only regurgitating the advice of real experts in order to sell you their affiliate programs. Others are truly clueless and pass along dangerous advice that could get you banned from the internet.

When it comes to social media optimization and getting the most out of this effective marketing strategy, it is important that you are able to separate a true social media expert from a poser. If you find yourself talking to a self proclaimed social media expert or are reading the blog of one, here are some questions you need to ask in order to figure out if this is a person you should be listening to.

Tips for Determining Who’s a Social Media Expert

social media expert
Are they taking their own advice? – A social media expert who recommends a particular marketing strategy to you should be doing it too. For example, so many of the people who say they are social media consultants or strategists recommend that you engage with other members of the social networking site. Yet, when you visit their Twitter stream or Facebook profile, it is nothing but a bunch of self promotional posts. Even worse, when you try to talk to them, you get no reply. Needless to say, if they are telling you what to do but not doing it themselves then they are probably just rehashing the advice of other social media experts.

Where do they get their information from? – Legitimate social media experts will be able to cite information from their own experience or credible sources. When a person who claims to be a social media guru states facts or passes along advice, ask them how they know what they know. If they say things like, “well, I heard from [some obscure blog]” or “These facts come from a study done by [a company no one has ever heard of before]” then you’ll want to proceed with caution. They may be making assumptions that are not based on real facts.

Do they admit to being human? – We are all human and prone to making mistakes. Even true social media experts will share some of the errors they have made because there is something to be learned from their experience. In an attempt to project an image of being a social media god, some people will never admit to making mistakes. If you ask them, they will say they do everything perfectly and it always works out in their favor. This is unrealistic; especially since not every social media marketing technique will work for every person. Ask them about their mistakes and what they have learned from them. If they have none to offer, then look for another social media expert for advice.

There are many wonderful people out there who know their stuff when it comes to social media. Unfortunately, there are just as many posers who are only in it to make a quick buck. Stay on your toes and ask the hard questions. Your success if worth taking the time to find someone you trust.

Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using Twitter and other internet business tools.

Become your own social media expert by reading the articles in my archive on social media marketing.

8 Responses to “Separating the Social Media Expert from the Social Media Poser”

  • [...] This post was mentioned on Twitter by Stacy Kinney and Jana_Stewart, Debbie Russell. Debbie Russell said: RT @stacykinney: Published New Post: Separating the Social Media Experts from the Social Media Posers [...]

  • Awesome Post Stacy!

    Doing your own due diligence to find qualified professionals to work with is wise and puts you on the road of being successful.

    One question that I ask Social Media Experts is:
    What qualifies you as an expert?

    So my question to you and your audience is:
    What qualifies someone as an expert in any filed or subject matter?

  • Stacy Kinney:

    Hi Daniel,

    Thanks for visiting my blog and leaving a comment. I really enjoy talking connecting with readers.

    That’s a tough one. I would say I consider an expert to be someone who has a lot of knowledge and practical experience with a particular subject. It’s the difference between a doctor and a person who knows something about a particular disease. They may know a little bit about that particular disease but a doctor has the training and skills to be able to pinpoint the exact disease you have especially since a lot of diseases share similar symptoms.

    In social media, though, it can get a little more tricky because anyone can declare they are an expert and you wouldn’t really know for sure. So I would look at the number of years they have in the industry and the level of success they have obtained as well as whether or not they are keeping up with current trends. True professionals are generally successful in the field and they are constantly working to improve their knowledge and skills.

  • I love this post Stacy. I have to disagree :) on one point. You said, “There are many wonderful people out there who know their stuff when it comes to social media. Unfortunately, there are just as many posers who are only in it to make a quick buck.”

    It appears from my vantage point the posers outnumber the experienced professionals by a wide margin.

    You are a true professional. Thanks for always giving!

  • Stacy Kinney:

    Hi Ken,

    Thank you for your feedback. I actually think that it is is difficult to call anyone a social media expert. It is so new and ever changing. I do not consider myself one either. I am on a path of continuous learning and intend to continue to share the knowledge with others. I am fortunate to have a great network of people like yourself that I can exchange ideas and learn from :-)

  • I always look at the so-called Social Media Expert’s Digg rankings for a good laugh.

  • This is a huge problem in the real estate vertical too. There are wayy to many consultants/speakers who have no clue what they are talking about out there preaching strategies that don’t work.

    • stacykinney:

      Hi Drew. I agree. I see so many real estate blogs out there offering advice that leaves me scratching my head. Unfortunately, people who don’t know anything about real estate won’t know that they are getting bad advice. So it is up to us to help them separate the good from the irresponsible.

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