If you have been blogging regularly for a year or more, chances are pretty good you have a few pages on your website that get a good amount of traffic. It is also highly likely you are not maximizing the money making opportunities that these pages offer. High-traffic pages on your site are in a prime position for increasing the amount of cash your blog generates for you.
There are two ways you can make money with high-traffic pages. You can mold the pages to generate cash, or you can optimize them to get people signing up to your email list. In one way or another, taking the time to strengthen the most popular posts on your site can increase the amount of profit you put in your pocket.
Identifying Money Pages
The first step in the process is to identify your money pages. Hopefully, you already have a web analytics program tracking the traffic coming to your website. If you don’t, then it is best to install a program like Google Analytics or Statcounter and wait a few weeks before taking the next steps in this tutorial.
Otherwise, open your web analytics program and look for pages with the following traits:
* In the top ten most visited web pages.
* Getting clicked for a variety of keywords. Most analytics programs will tell you what keywords the searcher used to find that page.
* Earning 100 to 200 unique views per day. The more views it gets, the better. If your site does not get a lot of traffic overall, then work with what you have. Pick the pages that are getting the most attention from your web visitors.
You can optimize as many pages as you want, but it is best to start with five to keep this task as manageable as possible. Either bookmark the pages in your web browser, or create a list using a word-processing program.
Optimizing Your High Traffic Pages
The next step in the process is to optimize your money pages for the keywords people are using to find the information contained on the page. Extract from your web analytics program all of the keywords associated with each high-traffic page and group them according to page.
Go to each of the pages and evaluate the content found there to determine if your visitors were able to find the information they were looking for. Your goal here is to turn the page into a comprehensive resource that provides the most relevant information possible for each of the search queries that led to the page.
For example, you have a page on your site about training golden retrievers and one of the search queries that led to your page is “potty training golden retrievers”. The searcher is obviously looking for advice on how to house train their dog. Therefore, you need to make sure you have an answer for them on the page. Be certain the header for the section contains that specific keyword combination. This helps increase its relevancy to search engine robots, which improves the pages rank in search engine result pages (SERPs).
In addition to including more content, you want to make sure the page itself is search engine optimized as a whole. This will also help boost its ranking in the SERPs.
Tips for Monetizing the Pages
It is possible to optimize your high-traffic page for both cash and list building. However, it is much easier, and the page will convert better, if the page focuses on one or the other.
Ways you can earn cash from the page:
* Insert affiliate links to products relevant to the topic
* Add a Google Adsense widget to grab some ad revenue
* Promote your personal products or services
* Send traffic to other optimized money pages
Ways to get people to sign up to your email list:
* Add a sign up form to your email list to the page
* Place an offer for a freebie and link to the sign up page
* Extol the benefits to joining your email list and link to the sign up page
The page should begin performing better in the search engines after you optimize it. However, it is also a good idea to do other things to send traffic to the money page so you can generate as much income from it as possible. Link to the pages from other posts on your site, promote them on your social networking profiles, and even submit them as answers to questions on sites like Yahoo! Answers.
Making more money with your website doesn’t always involve posting new content. Optimizing your old content can help you leverage your previous efforts to support your future success.
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