In last week’s article, Search Engine Marketing – An Internet Marketing Strategy that Needs to Be in Your Toolbox, I talked about why your internet marketing strategy should include search engine marketing. Between newspapers, education, business websites, personal blogs, social networking, and online magazines, the amount of information available on the internet continues to grow exponentially. Users turn to search engines to sift through it all and find the information they need to solve a problem they have. Search engine marketing is all about making sure your site gets listed within the first few pages of the search engine result for keywords that bring qualified prospects to your business. Make no mistake, search engine marketing is complicated endeavor. In fact, a whole million dollar industry sprang up around the concept of optimizing web pages so that they rank well in the big three search engines. However, I’m going to share a few simple search engine marketing tips that will give your website the boost it needs to rank well and generate leads. Read the rest of this entry »