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Posts Tagged ‘internet marketing strategy’

5 Warning Signs of a Weak Social Media Strategy

Planning, implementing and executing a successful social media strategy is easier said than done. There are many components that can influence how well your brand performs online. Here are warning signs of a weak social media strategy that you need to be aware of before your efforts turn upside down: Read the rest of this entry »

Marketing through Social Media – Is This Strategy worth Your Time?

social mediaMarketing through Social Media – Is This Strategy worth Your Time?

Social media has become a common buzzword lately and has gained a lot of popularity in the business world. Social media can be defined as any website where users can upload their own content and share it with the Internet. Sites such as Twitter and Facebook are very well attended and have millions of users connecting with each other day and night.

The big question is if marketing through social media is worth your time. According to Facebook, 50% of their users log onto the site every day; Twitter now has 15 million active members that actively post Tweets; LinkedIn has over 50 million members looking to network. If that isn’t proof positive that there is a huge opportunity in social media nothing will convince you.

What Social Media Offers Marketers

The question is how can you use social media to help grow your business? By being present on these sites, you are opening yourself to more possibilities in your marketing strategy. Facebook and Twitter are essentially viral by nature and if a user happens to like your product or service, they will announce it on their page.

When the announcement is made, it goes out to everybody on their friends list and their friends might announce it to their list, and so forth. By putting up strong content and sharing quality information, you can spread the word about your business very quickly.

Social media also gives you another way to stay in touch with your prospects and customers aside from email marketing and blogging. You will be able to reach more people when the time comes to start marketing your new product or service.

Marketing Through Social Media via your Mobile devices

Social media sites also offer applications that are designed for smart phones such as the Android and iPhone. These applications are used by millions of people and many users check these sites regularly throughout the day by using their phones.

This means that you gain more exposure and it enables you to stay in touch with your prospects and customers more frequently. Other features such as private messaging through social networking sites and SMS notifications also offer another opportunity for Internet marketers.

Using Social Media as Part of Your Overall Marketing Strategy

Social media is not a replacement for your existing strategy; it’s a strategy that can make everything in your business more effective. Many Internet marketers are allowing their prospects and customers to receive their information through multiple channels.

Why do this when you can focus on one? It is because people have different user behaviors. One user may like to receive content on Facebook while another one would like to stay in touch by subscribing to your blog with an RSS reader.

By pushing your content out onto multiple channels, you’ll be able to reach your contacts wherever they are, making your marketing through social media an effective way to promote your products and services.

So to answer the question – marketing through social media is definitely worth your time. Many Internet marketers are combining social media and email marketing as well as blogging to get the most out of their promotions and spread the word about their business very quickly.

Want to succeed as an entrepreneur? Learn the skills and strategies you need to succeed as an online marketer. Get in-depth advice on personal development, online promotion, social media, and web traffic by visiting

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Attraction Marketing: The Best Internet Marketing Strategy for Getting Qualified Leads

The most current Internet Marketing Strategy today…

You Don’t Need to Get Everyone with Your Internet Marketing Strategy

As a home based internet business owner you need customers. More specifically, you need an internet marketing strategy that will generate qualified leads who you can convert into customers.

A qualified lead is a person who has an interest in, and is eligible to purchase, what you are selling. The current methods many business owners use to get leads from the internet revolve around cold selling techniques such as: purchasing lists of email addresses and sending out sales letters about their products or posting sales messages on every social networking site they come across. The problem with this type of internet marketing strategy is that it is unproductive. Your prospect will just ignore you or, worse, label you as a spammer.

Attraction Marketing is an Effective Internet Marketing Strategy

internet marketing strategy
Thankfully, there is an internet marketing strategy out there called Attraction Marketing that is vastly more effective at generating qualified leads. Attraction Marketing is a pull method that takes your personal brand and combines it with targeted marketing tactics to reel in people who need what you have to offer. You don’t push your sales message on them. Instead, you simply show them that you are the person they want to buy from.

This type of internet marketing strategy sets you up as a person of authority on your subject matter. People don’t like the hard sell process any more than you do. It makes them feel like they are being manipulated into getting something they don’t want. They prefer to make an informed decision to purchase from someone whom they know and trust will provide them exactly what they need. As a perceived authority in your field, people will naturally look to you as that person.

Using this internet marketing strategy requires that you focus on being a problem solver. Look at your target customer and brainstorm what issues they may be struggling with. For example if you’re targeting people who want to lose weight, they would probably need help figuring out what type of foods they should be eating.

This is where you would use your knowledge and expertise to establish yourself as an authority on your subject. Going back to our weight loss example, you would present an eating plan that maximized nutrition and promoted weight loss to your target customer. By focusing on solving the customer’s problem rather than “selling” to them, you show that you care about them and that you can be trusted to help.

Done enough times, you will eventually build a reputation as the person to go to for advice and information which in turn gives your customers the confidence they need to buy from you. Think about it. Who do you go to when you need help with a problem? Chances are you go to people who have a proven track record for solving problems.

There are several ways you can execute this internet marketing strategy. You can write articles that address your client’s problems and post them on your blog or distribute them through article directories. You can use YouTube to upload video presentations that provide solutions to issues they’re wrestling with. You can sign up for a social networking service, like Twitter, and post helpful tips. As long as you focus on providing value and solving problems you will get results.

Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using Twitter and other internet marketing strategy ideas.

Online Reputation Management – How to Track Your Brand Online

Online Reputation Management is Critical for Success

Your brand is just like a person. What you do and say will either add to its reputation or ruin it. In a time when a tweet can travel halfway around the world in a millisecond, staying on top of how your brand is being received by your potential clients is extremely important. Unfortunately, very few companies, small and large, know what people are saying about their brands online and only do any type of online reputation management when it is too late and their reputation has already been tarnished by bad press.

With the tools available online, conducting online reputation management and catching problems before they turn into major issues is so easy. Here are a few online reputation management tips that will help you maintain your good name.
Read the rest of this entry »

Tips for Marketing on LinkedIn Pt. 2

Last week, I wrote an article detailing how you can start marketing on LinkedIn by pimping out your LinkedIn profile to make it more attractive to prospects. This week, I’m going to show you a few different ways you can begin attracting people to your business by connecting with them on this frequently overlooked social networking website. Read the rest of this entry »

LinkedIn Marketing-Tips for Using LinkedIn Effectively Pt. 1

The last few weeks I’ve been blogging about green topics and figured it was about time to get back to the main crux of this blog, Social Media Marketing. Today, we are going to take a look at LinkedIn marketing and how to use LinkedIn effectively. LinkedIn is a place for businesses and professionals. It mostly used by people to connect with human resource managers, recruiters and companies who may be hiring for open positions. Networking on LinkedIn is also a good way to get connected with other business owners and to find entrepreneur types who may be interested in starting a home based business rather than rejoining the corporate grind. The only drawback to networking on LinkedIn is that you are limited in your ability to contact people on the site. With their free account, you can only email up to 3 people per month through the site. Therefore, you will need to either upgrade your account or look for other ways to contact your prospects. Do note that you can write off the fee for an upgrade as a business expense on your taxes. Talk to a qualified accountant about how this works. But don’t let that stop you from taking advantage of all that LinkedIn has to offer. Here are some tips on how to use LinkedIn to your advantage. Read the rest of this entry »

Search Engine Marketing – Tips for Getting to the Top

In last week’s article, Search Engine Marketing – An Internet Marketing Strategy that Needs to Be in Your Toolbox, I talked about why your internet marketing strategy should include search engine marketing. Between newspapers, education, business websites, personal blogs, social networking, and online magazines, the amount of information available on the internet continues to grow exponentially. Users turn to search engines to sift through it all and find the information they need to solve a problem they have. Search engine marketing is all about making sure your site gets listed within the first few pages of the search engine result for keywords that bring qualified prospects to your business. Make no mistake, search engine marketing is complicated endeavor. In fact, a whole million dollar industry sprang up around the concept of optimizing web pages so that they rank well in the big three search engines. However, I’m going to share a few simple search engine marketing tips that will give your website the boost it needs to rank well and generate leads. Read the rest of this entry »

Search Engine Marketing – An Internet Marketing Strategy That Needs to Be in Your Toolbox

Despite the growth and popularity of social media, search engines will continue to be the start point for most people looking for specific information. This is especially true as search engines, like Google and Bing, have begun including results from social network sites, like Twitter, in their results page. What this means for you is that a good search engine marketing plan should be on the table for your business. Read the rest of this entry »

Social Media Marketing – Using Social Media to Increase Website Traffic

As an internet business owner, getting traffic to your website is an important component for generating sales and leads. It’s really all about the numbers. The more people you attract to your website, the higher the likelihood that you will make a sale or convert a prospect. Social media marketing can help you increase website traffic by getting your name in front of as many people as possible as well as boost your search engine rankings. Here are a few suggestions for using social media marketing tools to increase website traffic: Read the rest of this entry »

The Dos and Don’ts of Running a Successful Internet Based Marketing Campaign

How well you market your business directly determines how successful your business is. With so many people online these days, internet based marketing has become an integral part of an effective marketing campaign. If you are not using the internet to promote your business then you might as well be flushing cash down the toilet. Whether you are just learning how to market your business or you’ve been doing it for years, here are few tips for running a successful internet based marketing campaign that will attract customers to your business. Read the rest of this entry »
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