Promoting your brand with a social media marketing campaign focused on addressing the needs of your target audience is an almost guaranteed way of driving customers to your business. Before the internet came around, the only way to reach potential customers was to either advertise on the media outlets available at the time - i.e. newspapers, television and radio - or to directly connect with them by interrupting their day with a telemarketing call or approaching them on the street. These days, however, social media has turned the sales process upside down and inside out. Customers hate being sold to and thus are resistant to the outdated sales tactics, such as cold calling, still being used today. Customers know what they need and use social media to seek out people they can trust to help them. Therefore running a social media marketing campaign has become a necessity for successfully attracting these customers to you. Read the rest of this entry »