Posts Tagged ‘marketing with Twitter’
Your Prospects Are On Twitter
Twitter is one of the world’s largest and most productive marketing tools. Careful use of Twitter can improve your visibility and reputation in the digital world. Twitter is perfect for a number of things including selling yourself to a potential employer and promoting a product or a web site.
The social media site has the potential to make you or your product known worldwide in a matter of minutes or days if used correctly. The right tweet at the right time will be read by millions of people worldwide and, if properly planned, can produce the attention and web traffic you are striving for.
Like everything else, though, it takes thought, preparation, and planning to improve your visibility and reputation on Twitter.
Differentiate Yourself from the Crowd on Twitter
An effective Twitter marketing strategy requires that you know differentiate yourself from your competition. If you are selling yourself as a prospective employee do not just post a resume. Post your accomplishments as well. Post tweets that prove you are the best choice for the open position. For example, show that you understand how new developments in technology will affect your industry.
For those selling products or services, stand out from your competition by sharing how your product can help prospects achieve their goals. Look at what your competition is doing and think of ways you can do things differently. Partner with people that are in the same industry who are willing to promote your business or service on their twitter page.
Think Before You Tweet
Many people have scared away prospective employers and customers by tweeting before thinking. Even if they didn’t mean to be offensive, the way they worded their tweet gave a negative impression.
Carefully consider what you are tweeting and the reaction you want to elicit from your audience. Every word is judged by every reader. You want to make the best possible impression on the most readers. This takes careful planning because you only have a few words to get your message out there with.
Choose Your Twitter Friends Wisely
Do your homework about friends. Look up people that can assist you with your goals. For example, connect with potential employers or people who can help you in your job search and invite them to be friends. Look for people who can use your product or service as well as partners that would be willing to promote you service on their Twitter page.
Defriend advertisers, lost souls, relationship seekers, and anyone else who does not support your purpose for being on the social networking site. Get the garbage off your wall.
Maintain Your Twitter Profile
Regular maintenance of your account is essential to using to Twitter to improve your reputation or further your marketing goals. Respond to tweets and direct messages sent to your by others. Ignore the spam. Ask people that are your customers or supporters to retweet your best tweets.
Twitter is a numbers game and you need good planning, a definite goal, and regular maintenance to increase your chances of success in promoting yourself and your business. Knowing what you want to get out of Twitter, making a small number of well-planned tweets, finding the right friends, and regular maintenance of your Twitter page will improve your chances of attracting the right kind of attention.
Social media marketing is a large and growing industry that it is difficult to know exactly where to start. Save yourself some time and aggravation by downloading my social media checklist (form in sidebar). I love helping people to succeed so call me for a free consultation on the best way to use internet marketing tools, like Twitter, to increase your brand visibility and value.
Twitter Connects Businesses with Customers
Twitter is a social network that has flourished in the last few years. It came about because the creators felt that there was a market for people wanting to what they were thinking and doing at all times. Thousands of people started using it and it has become one of the most visited websites online.
As a result of this success, Twitter has also become a powerful business tool. The followers of an individual on Twitter receive every message that the person posts. If the person chooses to post messages regarding his business, then those will be pushed to all of the people that follow him.
This provides a way for you to promote your business as well as get others to do the same. If a celebrity decides to ‘Tweet’ about your business or service then you are one lucky person! The number of followers that a ‘normal’ person has pales in comparison to what a celebrity would have. One tweet from a celebrity like Kim Kardashian or Ashton Kutcher will expose your brand to millions of people around the world.
Tips for Using Twitter Effectively
If Twitter is a network that you have decided to use in conjunction with your business, be careful what personal posts you add to the site. It may be best if you have both a personal and a business account so as to avoid posting non-pertinent things on each profile. Post fresh and engaging content to keep people interested in following you.
Avoid posting nonsensical fluff that adds no value to the lives of your followers. Doing so may chase people away from your business feed. If they think that all they are getting from you is low quality content or spam then your followers will drop you like a hot rock.
Twitter is a great resource since you are able to obtain information and tips on how to accomplish your goals as well. Connect with industry experts who provide the information you need to be more effective in your field. Not only will you improve yourself and your business but you will increase the value of your Twitter feed when you share those tips with the people following you.
Be careful to be professional at all times on Twitter and make sure to do something interesting now and then, like a giveaway, so that people are more inclined to continue following your feed. There are other ways that you can make your feed more attractive. It will just take some time and research.
Twitter is a Powerful Business Tool
When used correctly, it can increase sales and traffic to your website as well as generate top of mind recognition of your brand. Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using Twitter and other internet business tools.
Social Media Marketing is Not Easy
I’ll be the first to admit that social media marketing is not as easy as other forms of business promotion. There are so many rules, spoken and unspoken, that it is all too easy to make a mistake. However, there is a big difference between making a mistake and making a social media pest out of yourself. The guiltiest of the bunch in this latter group are multilevel marketers using Twitter, and other social networking sites, to do what I like to call Nuisance Marketing.
Nuisance Marketing is when you, either purposefully or inadvertently, use spammy social media marketing tactics which push away prospects and make the whole industry look bad. I’m not sure what is being taught at some of these company’s training seminars about how to use Twitter as a social media marketing tool but there are a number network marketers who are nuking their brands by becoming “That Guy”.
You may be “That Guy” who uses social media marketing wrong if:
Your idea of social media marketing is every tweet you post is a link to your program.
I get that you want people to look at your business and sign up. However, what you are doing is spamming your own Twitter feed and no one wants to read spam. Twitter marketing is about conversing with your followers. When all you do is post spam, there is nothing to talk about and your prospects find other people to engage with.
The only conversations you start are ones about your business.
So no one is paying attention to your Twitter stream because it is filled with links to your network marketing opportunity. Therefore, you decide to “start conversations” by sending your links directly to people in your target market using the @ reply button. This is like going up to someone at a party and yelling at them to go to your website.
You use the direct message function on Twitter to spam your link.
Even though people yelled at you for spamming your link at them or still completely ignored you, you decide to double down on the nuisance marketing tactic and start direct messaging people the link to your website. Then you wonder why people start mass unfollowing your or why your account is shut down by Twitter for spamming.
You don’t talk to anyone.
This is my favorite by far. Even though you are spamming like a mad man, there are a few people who actually want to talk to you. However, you don’t reply to their @ messages or direct messages. Why is this? Most likely because you are using a Twitter application, like Pluggio, to put your account on automatic pilot. Your brand of social media marketing is working and you have people interested in your business but you don’t have a clue because you are not there paying attention.
You pester people to promote you.
Okay, so you read advice by a social media guru who tells you that you can increase your popularity by getting other people to retweet your tweets and links. You then shift your nuisance marketing tactics into full gear and begin spamming people asking them to retweet your stuff. The problem is that you are not providing anything of value to retweet. So even if they did want to take pity on you and promote your stuff, you have nothing worth promoting.
You demand people follow you.
It’s crazy to believe that some people would be so bold but I’ve seen this happen and have had it happen to me. You realize that the bigger your follower count the more impressive you look to your prospects. But you don’t want just anyone. You want someone with clout who can really push your Twitter profile to the next level. So you begin tweeting to them to follow you over and over and over again.
Or, as a way of trying to avoid being called a spammer you follow and unfollow them repeatedly. You know that they are sent an email each time they get a new follower and you are hoping to get their attention by constantly showing up in the email.
If you recognize any of these social media marketing tactics as something that you have done or are doing, then you need to stop right now. You are actually doing more damage to your business than you are helping it. If you are interested in learning how to build a brand and get attention to your business the right way, then contact me. I can take you through, step by step, on the best way to attract prospects without having to resort to nuisance marketing.
Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using social media marketing and other internet business tools.