According to the Bureau of Labor Statistics there are over 500,000 real estate agents and that number is supposed to increase by another 14% by 2018. With the housing market still limping along behind a slow economy, it’s a buyer’s market and the competition between real estate agents to sell homes is fierce. The only way to stand out from other agents and to draw interested homebuyers to you is to add personal branding to your real estate marketing efforts. Today’s consumers are much savvier and they demand to work with professionals who are at the top of their game. As much as 80% of homebuyers use the internet to find both agents and homes. If a prospect were to enter your name into Google, what information would they come across about you? If information about you is lacking or you don’t have a web presence at all then you are definitely losing clients to your competitors that take their online real estate marketing seriously. Read the rest of this entry »