Posts Tagged ‘Social media’
Beware the Dark Side of Social Media
August 23, 2011 | 
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Posted in Social Media Marketing | 
Tags: online privacy, privacy online, Social media, Social Media Marketing | 
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Marketing through Social Media – Is This Strategy worth Your Time?
Marketing through Social Media – Is This Strategy worth Your Time?
Social media has become a common buzzword lately and has gained a lot of popularity in the business world. Social media can be defined as any website where users can upload their own content and share it with the Internet. Sites such as Twitter and Facebook are very well attended and have millions of users connecting with each other day and night.
The big question is if marketing through social media is worth your time. According to Facebook, 50% of their users log onto the site every day; Twitter now has 15 million active members that actively post Tweets; LinkedIn has over 50 million members looking to network. If that isn’t proof positive that there is a huge opportunity in social media nothing will convince you.
What Social Media Offers Marketers
The question is how can you use social media to help grow your business? By being present on these sites, you are opening yourself to more possibilities in your marketing strategy. Facebook and Twitter are essentially viral by nature and if a user happens to like your product or service, they will announce it on their page.
When the announcement is made, it goes out to everybody on their friends list and their friends might announce it to their list, and so forth. By putting up strong content and sharing quality information, you can spread the word about your business very quickly.
Social media also gives you another way to stay in touch with your prospects and customers aside from email marketing and blogging. You will be able to reach more people when the time comes to start marketing your new product or service.
Marketing Through Social Media via your Mobile devices
Social media sites also offer applications that are designed for smart phones such as the Android and iPhone. These applications are used by millions of people and many users check these sites regularly throughout the day by using their phones.
This means that you gain more exposure and it enables you to stay in touch with your prospects and customers more frequently. Other features such as private messaging through social networking sites and SMS notifications also offer another opportunity for Internet marketers.
Using Social Media as Part of Your Overall Marketing Strategy
Social media is not a replacement for your existing strategy; it’s a strategy that can make everything in your business more effective. Many Internet marketers are allowing their prospects and customers to receive their information through multiple channels.
Why do this when you can focus on one? It is because people have different user behaviors. One user may like to receive content on Facebook while another one would like to stay in touch by subscribing to your blog with an RSS reader.
By pushing your content out onto multiple channels, you’ll be able to reach your contacts wherever they are, making your marketing through social media an effective way to promote your products and services.
So to answer the question – marketing through social media is definitely worth your time. Many Internet marketers are combining social media and email marketing as well as blogging to get the most out of their promotions and spread the word about their business very quickly.
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Blow Out Your Competition With Social Media and Internet Marketing
Blow out your competition with internet marketing and social media
Let’s face it…the marketplace today is highly competitive and internet marketing and social media is changing the name of the game. You should always continue to learn and look for new ways to beat out your competitors, but there are 3 ways you can minimize the affect the competition can have on your business.
1. Execute an Internet Marketing Strategy
It starts with building a recognizable brand. It is a can be personal, corporate or even a concept. Customers are searching everyday on Google, Twitter and Facebook for a solution to their problem. They need a product or service that you may have, but how will they find you.
Rather than following the herd with dated marketing methods, look for ways to advertise that no one else is using. Internet marketing is a great example. What do you think affiliate and internet marketers use? The internet? Absolutely. Brainstorm to come up with creative ways to market and drive traffic to you site. Read other blogs and watch videos to get ideas. Have you ever thought about printing postcards to send out to get people to your site? That is not something you hear about everyday. Had you thought about it?
Video is another very powerful medium. I highly encourage you put some thought into implementing this form of marketing. This will allow your customers to trust you and relate to you. Be sure to SEO optimize you video’s and always include a link back to your website. Submit your video’s to more than just one site for more exposure and backlinks. Tweet, update status with your new video’s. Ask your friends for help to share it and retweet it.
2. Find Niche Markets
While you are learning and establishing your brand, you should be aware and look for niches that you can target. Try to find something your competitors are missing! Be aware while watching the news, talk shows, reading books and blogs. Keep a notebook for ideas. you never know when it will come to you. Once you have found something then be sure to research in depth. If it proves to be a great niche market then you are ready to work on your sales copy, and Website to address the specific niche market you have discovered.
3. Become the Expert in your field
Your goal should be to provide value, educate people on your product or service. You may even want to point out the problem or pain and then show that you have the solution. Blogging, article marketing and social media will give you the platform you need to build credibility as an expert. Once you have established yourself as an expert then you will be amazed what can happen. You are able to attract your target audience and they will buy from you.
Contact me for more information on social media and internet marketing strategies and be sure to check out my social media video series.
Using Social Media to Promote Your Green Business
Using Social Media to Promote Your Green Business
As an eco-friendly business, you know that your customers are interested in going green and treating the environment with respect. The problem is that you are having a hard time attracting the attention of your target market. This is not surprising. The going green movement is in full swing and hundreds of green businesses have entered the market hoping to capture a share.
Create a Connected Presence For Your Green Business
In order to compete effectively, you need to go directly to where your customers are hanging out. In today’s interconnected world, this means making the most of social media outlets like Twitter, Facebook, and Foursquare to target your customers and get them buying from your business. Here are some tips for using social media effectively to market your green business.
Marketing your green business is just like marketing any other type of business. The key element that will contribute to the success of yours is the development of a brand and making sure your online persona is consistent wherever you go on the internet.
This means creating a blog where you offer content relevant to your audience’s interest, speaking directly with your target audience through a Twitter and/or Facebook account, and participating in forums where people in your target market hang out. Contact me to learn how you can easily get started building a consistent green brand.
Find Ways to Engage People in Your Green Business
Using social media effectively to promote your green business means finding ways to engage your audience and get them paying attention to you. You could have the best product in the world. However, if people don’t know who you are then they cannot buy your green product or service. Social media tools were meant to make it easier to engage your customers and there are numerous ways you can use them to achieve that goal.
What you do will depend a lot on the type of green business you have and the products or services you sell. For example, a green retailer can use Facebook or Twitter to post internet exclusive coupons. Another idea is to use sites like Facebook as a place to gather feedback and suggestions from user about the products and services you sell. You are only limited by your imagination and creativity.
Implement Unique Ways for Customers to Interact
The main reason people use social media is to interact with each other. Therefore, if you want to get them invested in your green business and make your brand memorable, then you need to provide a platform in which they can connect with other people who are into the going green movement as well.
For a green business, this may mean encouraging your followers to post pictures to the company’s Facebook page of themselves doing something green. If you are on Twitter, you can host a Twitter chat every week where you can other green enthusiasts discuss pressing environmental concerns. Even something as simple as developing a forum on Facebook where people can share natural beauty tips encourages interaction with you and other fans.
Marketing your green business is a challenging task but one that social media can help make a little easier. It is important that you take some time to think about the best way to present your company to the world and come up with a marketing strategy that takes advantage of the social tools on the market. If you need help marketing your green business, please contact me for a free consultation.
Dealing with Criticism of Your MLM Business Opportunity on Social Media Outlets
Criticism is Normal for Every MLM Business Opportunity
Dealing with criticism is a necessary skill to have for anybody who joins an mlm business opportunity. Due to the proliferation of scams that use the mlm business model to perpetuate their illegal activities, it is an unfortunate fact of life that you will have to deal with criticism of your business because many people believe that all mlm business opportunities are the same.
While we know that is far from the truth, it does not lessen the possibility that you will run into someone who says unkind things about your network marketing business. And in a time where one uninformed Tweet can be heard around the world in minutes, it is important that you protect your reputation by learning to handle criticism about your business when it strikes.
Dealing with MLM Business Opportunity Criticism
Stay Calm in the Face of Criticism of Your MLM Business Opportunity
Your first reaction when you read something negative about your mlm business opportunity will probably be the same as if someone jumped from behind the bushes screaming, “Booga, booga, booga”. You’ll either run away from the threat or attack it with all the strength in your bones. Neither is a good response when dealing with criticism leveled at you on a social networking site.
Dealing with criticism requires a clear head so before you do anything take a break. Step away from the computer and do something to calm your nerves. You need to put some space between the criticism leveled at your mlm business opportunity and your response to ensure that you will not say something in the heat of the moment that you will regret later.
Respond with Respect
It can be tough to take the high road when dealing with criticism, especially if the criticism is unfair or untrue. However, if you care about saving the reputation of yourself and your network marketing opportunity, then it is important to remember that the whole world is watching. It is unfortunate but people love scandal. If you succumb to the temptation to give as good as you got, then all you are doing is setting yourself up to be micro-blogged into oblivion.
Instead, respond to the concerns raised in a respectful way. If there was a problem with your product, fix it. If people take exception to your stance on an issue, acknowledge their viewpoint but reiterate your position and why you feel the way you do. Whatever you do, don’t get pulled into an online argument. If you feel things are getting heated or the issue simply cannot be resolved, try to end on a positive note and walk away. You’ll save yourself and you mlm business a lot of grief.
Let It Go
After you have corrected erroneous information about your mlm home business opportunity or have resolved the problem, there is no need to continuously revisit the issue. Don’t go from blog to blog defending your position. Don’t @ everyone on Twitter who makes a mention of it. A scandal can only live as long as someone feeds it. If you go about your business as normal, eventually the scandal will pass and be replaced by something else.
Dealing with criticism of your mlm business opportunity is no fun. However, if you handle it right you can come out smelling like roses and looking like a hero. I have been using social media marketing techniques to successfully promote my home based business. Contact me to learn about other tactics for surviving the social media arena and taking your mlm business opportunity to the next level.
Posted in Social Media Marketing | Tags: MLM Business Opportunity, network marketing, Social media, Social Media Marketing | No Comments »
Making Your Video Go Viral On The Internet
Posted in Video Marketing, Videos | Tags: internet marketing, marketing, online promotion, site promotion, Social media, Videos, viral marketing, viral videos, YouTube | 1 Comment »
Social Media Means The Time to Brand Yourself is Now
Posted in Branding | Tags: Branding, Business Brand, My Branding System, mybrandingsystem, Personal Brand, Social media, Social Media Marketing | No Comments »
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Video Marketing – Making the Most of Your YouTube Channel
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