Similar to a cocktail party, Twitter has become the hot spot for everyone seeking news, friendships and everything in between. Using Twitter as a marketing tool, therefore, is an excellent way to introduce your business to people who need your products and services. But using Twitter as a marketing tool does not involve setting up a free account and lobbing tweets about your business to everyone you can find. Twitter marketing requires a soft touch that attracts qualified buyers and convinces them to purchase from you. Here are a few pieces of advice that I picked up when I learned how to Twitter that will help you make the most of this social media juggernaut. Read the rest of this entry »