Twitter is a social network that has flourished in the last few years. It came about because the creators felt that there was a market for people wanting to what they were thinking and doing at all times. Thousands of people started using it and it has become one of the most visited websites online.
As a result of this success, Twitter has also become a powerful business tool. The followers of an individual on Twitter receive every message that the person posts. If the person chooses to post messages regarding his business, then those will be pushed to all of the people that follow him.
This provides a way for you to promote your business as well as get others to do the same. If a celebrity decides to ‘Tweet’ about your business or service then you are one lucky person! The number of followers that a ‘normal’ person has pales in comparison to what a celebrity would have. One tweet from a celebrity like Kim Kardashian or Ashton Kutcher will expose your brand to millions of people around the world.
Tips for Using Twitter Effectively
If Twitter is a network that you have decided to use in conjunction with your business, be careful what personal posts you add to the site. It may be best if you have both a personal and a business account so as to avoid posting non-pertinent things on each profile. Post fresh and engaging content to keep people interested in following you.
Avoid posting nonsensical fluff that adds no value to the lives of your followers. Doing so may chase people away from your business feed. If they think that all they are getting from you is low quality content or spam then your followers will drop you like a hot rock.
Twitter is a great resource since you are able to obtain information and tips on how to accomplish your goals as well. Connect with industry experts who provide the information you need to be more effective in your field. Not only will you improve yourself and your business but you will increase the value of your Twitter feed when you share those tips with the people following you.
Be careful to be professional at all times on Twitter and make sure to do something interesting now and then, like a giveaway, so that people are more inclined to continue following your feed. There are other ways that you can make your feed more attractive. It will just take some time and research.
Twitter is a Powerful Business Tool
When used correctly, it can increase sales and traffic to your website as well as generate top of mind recognition of your brand. Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using Twitter and other internet business tools.