As an eco-friendly business, you know that your customers are interested in going green and treating the environment with respect. The problem is that you are having a hard time attracting the attention of your target market. This is not surprising. The going green movement is in full swing and hundreds of green businesses have entered the market hoping to capture a share.
Create a Connected Presence For Your Green Business
In order to compete effectively, you need to go directly to where your customers are hanging out. In today’s interconnected world, this means making the most of social media outlets like Twitter, Facebook, and Foursquare to target your customers and get them buying from your business. Here are some tips for using social media effectively to market your green business.
Marketing your green business is just like marketing any other type of business. The key element that will contribute to the success of yours is the development of a brand and making sure your online persona is consistent wherever you go on the internet.
This means creating a blog where you offer content relevant to your audience’s interest, speaking directly with your target audience through a Twitter and/or Facebook account, and participating in forums where people in your target market hang out. Contact me to learn how you can easily get started building a consistent green brand.
Find Ways to Engage People in Your Green Business
Using social media effectively to promote your green business means finding ways to engage your audience and get them paying attention to you. You could have the best product in the world. However, if people don’t know who you are then they cannot buy your green product or service. Social media tools were meant to make it easier to engage your customers and there are numerous ways you can use them to achieve that goal.
What you do will depend a lot on the type of green business you have and the products or services you sell. For example, a green retailer can use Facebook or Twitter to post internet exclusive coupons. Another idea is to use sites like Facebook as a place to gather feedback and suggestions from user about the products and services you sell. You are only limited by your imagination and creativity.
Implement Unique Ways for Customers to Interact
The main reason people use social media is to interact with each other. Therefore, if you want to get them invested in your green business and make your brand memorable, then you need to provide a platform in which they can connect with other people who are into the going green movement as well.
For a green business, this may mean encouraging your followers to post pictures to the company’s Facebook page of themselves doing something green. If you are on Twitter, you can host a Twitter chat every week where you can other green enthusiasts discuss pressing environmental concerns. Even something as simple as developing a forum on Facebook where people can share natural beauty tips encourages interaction with you and other fans.
Marketing your green business is a challenging task but one that social media can help make a little easier. It is important that you take some time to think about the best way to present your company to the world and come up with a marketing strategy that takes advantage of the social tools on the market. If you need help marketing your green business, please contact me for a free consultation.