Video Marketing Begins with YouTube

In previous articles, we talked about how video marketing is an effective way to reach customers and even showed you the five steps to producing an awesome video. In this article, I am going to show you how best to optimize your YouTube channel so that it maximizes your video marketing efforts on this video sharing network.

Tips for Video Marketing on YouTube

Customize Your Video Marketing Channel

As the number one video sharing site on the internet, you are competing with over 3 million YouTube channels that are also dishing out content in an attempt to hook subscribers. Therefore, it is essential that you differentiate yourself when it comes to marketing on YouTube and the first place you begin is with your channel.

Do what you can to skin your YouTube channel so that it matches your brand. In addition to writing an irresistible description, create a video that welcomes viewers and make sure it is the first video they see when they pull up your YouTube site. Having a steady stream of subscribers is important to your video marketing efforts so give people a good reason to subscribe.

Upload Multiple Videos

Video is unique in that it can really only engage viewers one time. Meaning, your viewers are only willing to watch that cute puppy video once before they move onto something else. To be successful with your YouTube marketing efforts, you will need to upload more than one video.

Think of it as having your own television show. Each video you post enhances the impression your viewers have of you and encourages them to continue to visit your channel for updates. So before breaking out the camera, make sure you brainstorm enough material to make several videos for your video marketing campaign that will leave visitors wanting more.

Optimize Your Videos for Search

Over 3 billion searches are conducted on YouTube every month making it the second most popular search engine next to Google. Since Google often includes video from YouTube in its search results, optimizing your videos for YouTube searches gives you a chance to earn bonus video marketing traffic through the search engine giant.

Because search engines are not capable of seeing what is on the video, they depend on the text surrounding the video to tell it how relevant it is to what the viewer is searching for. Therefore your keyword needs to show up in the title of the video, the description and the YouTube tags to maximize your video’s chances of being seen by your target audience.

Include Links to Your Websites

Over 107 million visitors go to YouTube each month and watch approximately 65 hours worth of videos apiece. However, this statistic is meaningless if your video goes viral but you don’t have the necessary tools in place to generate sales or produce a stream of high quality prospects.

Therefore, be sure that when you are creating your videos that you include a link to your website or sales page in the video. For example, in many of my shopping videos, I link to my SaveWithStacy.com page that takes people to my online shopping mall where they can put the information I just gave them to good use.

Video marketing is just one of many tactics I use to increase sales and generate a list of qualified prospects for my home based business. Download my free social media checklist (sign up in sidebar) for a daily to do list of all the things you need to do to increase your following. For personalized help, contact me for a free consultation on the best way to market your business online including using video marketing and other internet business tools.